• ASME Revises Editorial Guidelines
  Moves clear the way for cover ads, editorial input in ad creative.
• Publishers Take Ad-Targeting Cues for Facebook Posts
  Facebook has been enlarging its role in the publishing ecosystem, from trying to handle publishers’ ad targeting to its controversial pitch to getting them to post their articles directly to the social network.
• Demystifying Programmatic Video Advertising
  Programmatic is arguably one of the biggest developments in the digital advertising space.
• A Radical Idea for Audience Development: Integrate your database
  VP Eric Rutter recently spoke at the Niche Media Conference about 9 radical ideas for audience development.
• Production: The Power of Print Still Prevails
  It’s less exciting than a hot new app and won’t be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies, and it’s worth another look.
• USPS Adjusts Periodicals, Sets May 31 for all Rates
  The Postal Service announced on April 16th, in response to concerns raised by the Alliance, it has reduced the large price increases it had  previously proposed for light weight, low advertising magazines, primarily published and mailed by nonprofits.
• Digital Marketing and Death of a B2B Salesman
  Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated one million B2B sales jobs.
• Data-Driven Marketing is All the Rage
  But are clients ready to act?
• Marketing Trends: How to Think Differently and Predict the Future
  Why marketers should care about trends?

Moves clear the way for cover ads, editorial input in ad creative.

• National Daily Newspaper Sales Fall By Half a Million in a Year
  Sun records drop in circulation of 10%, with Guardian reporting biggest fall among quality titles and a 10% average decline across all Sunday titles
• 5 Fab New Revenue Ideas for Niche Publishers!
  A Dozen (or More) Revenue Ideas and How to Pull Them Off, that can pump new revenue into your magazine or expand your media products.
• New Company to be Created for Audience Measurement of Newsbrands and Magazines
  The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.
• Publishers Rethink the Infinite Scroll
  The feature, which loads content continuously as readers scroll down the page, has gone from design curiosity to the go-to tactic for publishers looking to boost time on-site and ad.
• Facebook May Move into Native Ads
  Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies.
• Ad blocking is every publisher’s problem now
  The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets.
• Does Agency Pricing Hurt Reading Consumers?
  The publishing world is still rebounding from the effects of the DoJ suit against Apple and five of the then-Big Six publishers, and the effects of the judgement against the parties involved is still resolving itself.
• Buzzfeed Denies Deleting Critical Articles to Appease Advertisers
  Editor-in-chief Ben Smith apologises to staff for ‘acting without respect to our standards or process’ after critics say news site acted in commercial interests.
• 11 A/B Testing Mistakes and How to Avoid Making Them
  Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers.

Sun records drop in circulation of 10%, with Guardian reporting biggest fall among quality titles and a 10% average decline across all Sunday titles

• Overcoming Boundaries to Subscription and Revenue Growth
  Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
• Publishers See 20% Boost in Revenue from Online Video
  Online publishers have pocketed a 20% leap in revenue generated through online video, according to the Association of Online Publishers (AOP) and Deloitte’s Q4 Digital Publishers Revenue Index Report.
• Publishers and the Apple Watch
  Publishers are betting Apple will churn out another hit with consumers.
• Publishing Management: Is it Time for a Financial Check-up?
  Places to evaluate and improve magazine ROI.
• AOP Publishes Organisation Census
  The latest figures from the highest Association of Online Publishers’ seventh Organisation Census reveal publishers are optimistic the industry will grow in 2015, with 71% of respondents expecting to recruit additional staff – the highest percentage seen since the survey began in 2003.
• GOOD Goes Back to Print Video
  The company is rethinking its media approach as it tries to get back in touch with its audience. As more publishers look to infuse social networking and other UGC elements with their traditional editorial models, GOOD may serve as a reminder of the importance of keeping focused on the core product.
• Chase Promotes Digital Products With Major ‘Masters’ Campaign
  Effort Aimed at the Growing Number of Consumers Who Bank Digitally
• Revisiting Mequoda’s Multiplatform Media Strategy
  The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization.
• The Economist Wants to Give You a Sense of Completeness, Even if that’s an Illusion
  The Economist sells itself as the only thing you need to read, and that can be a powerfully appealing offer for news consumers — but it’s ultimately just an illusion.

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.

• Ways Publishers Can Use Email Marketing to Drive Traffic
  A strategic email marketing program is one of the most effective, low-cost ways to grow your audience, share premium content, and drive traffic.
• Your Client Prospecting List: Time for Another Spring-Cleaning
  The “List” is your key asset in ad ales prospecting, so you need to keep it updated and fresh.
• Apple Watch Gets Another Media App: The Economist
  The Economist — a dense, erudite weekly magazine based in London — is opening up shop on Apple Watch, where subscribers to the magazine’s digital edition will be able to listen to Economist articles.
• Are Publishers Ready for Google’s ‘Mobile-Friendly’ Rankings?
  Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared.
• Overcoming Boundaries to Subscription and Revenue Growth
  Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
• Washington Post Partners with Flipboard
  WaPo announces it will be adding all editorial content to the magazine-style aggregation app – and does not rule out hosting content on Facebook.
• Will Marketers Ever Find a Single Customer View Solution?
  Integrating technologies is key to overcoming data gaps.
• Newspaper Association of America CEO Caroline Little to Step Down
  Newspaper Association of America President and CEO Caroline Little announced to the Board of Directors today that she is stepping down from her position effective August 31, 2015.
• How 3 Publishers Combat Data Leakage
  As three publishing sales executives explained, safeguarding against data leakage comes down to enforcing rules about what data advertisers can collect.

• How 6 Publishers are Using Soundcloud
  Journalists have flocked to the audio sharing site but how are they using it?
• Why Europe’s Publishers have Embraced Programmatic Co-Ops
  Pangaea, the Guardian’s new programmatic alliance, may have turned heads in the U.S., but it’s nothing new for publishers in Europe.
• Content for Leads: How to Create Content that Spreads and Fills the Funnel
  Do you create content? Are you looking to generate more leads? To learn how to get the most from your content.
• Media Usage Survey 2015
  Marketers focus on acquisition with new online marketing techniques.
• Making the Decision About Native Advertising
  Love it or hate it, native advertising is making a solid impact in the publishing world.
• Digiday Publishing Awards: New York Times, Refinery29 Take Top Honors
  The most innovative publishers of 2014 got their due at the Digiday Publishing Awards this evening, where Refinery29, The New York Times, Harvard Business Review, and Slate were among the winners across 14 highly competitive categories.
• RR Donnelley CEO Thomas Quinlan on the Future of Printing
  RR Donnelley President and CEO Thomas J. Quinlan III Reveals Corporate Growth Strategy and His Vision for Overall Industry Opportunities on PI Xchange Live.
• Mail Online and Guardian only UK Titles to Increase Daily Audience in February
  Trinity Mirror titles and Metro among biggest fallers while Telegraph and Independent see smaller declines.
• 5 Great Revenue-Generating Ideas with Video!
  Five great strategies to help you get creative and generate more revenue.

• Kung Fu Fighting: Master Ad Sales Advice
  Carl, the wise ad sales master–he has some important tips for you.
• Confession of a Traditional Publisher: Inhabiting ‘That Moral Middle Ground’
  Robots haven’t completely replaced media salespeople, but they’ve forced the role to evolve.
• Why i Newspaper is to Launch First TV Advertising Campaign in Two Years
  Print newspaper circulations may be in long-term decline across the western world, but i editor Oliver Duff (pictured) believes the UK’s youngest national title can buck the trend.
• ASA Calls for Clearer Guidelines Between Vloggers and Brands
  The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today’s ISBA annual conference.
• Newsonomics: Single-Copy Newspaper Sales are Collapsing, and it’s Largely a Self-Inflicted Wound
  Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.
• Private Marketplaces: What’s in it for Me?
  Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 aretipped to reach €369m by the end of 2015.
• Hibert Publishing is All in The Family
  “There are no secrets. Great people, good systems and hard work!! In today’s publishing world you have to be relevant NOW, “says Gary Hibert, President.
• Harte Hanks Acquires 3Q Digital
  Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley
• ABC to Deliver Independent Certification to Newly Agreed Social Video Code
  ABC today launches its Social Video Code certification, the latest in its series of independent brand safety certifications to standards set by JICWEBS.

• The Latest Web Publishing Design Trend: Mimic Print
  Wired on the Web suddenly looks a more lot more like Wired in print.
• BBC’s ‘Future of News’ Report Misses the ‘Public’ in Public Media
  The world’s largest news organization, the BBC, recently published the first part of its Future of News project looking at the state of the industry and where it’s going.
• The Big Bang: TV and Online Data Join to Form New Media World
  The breadth of audience data for TV has grown tremendously in the past few years. The industry that has primarily used age and gender for targeting for decades now has more data than ever available.
• Avoid “TMI” in Media Ad Sales
  You are a media ad sales rep on your game. You know your stats, your pricing, your integrated packages, your creative revenue strategies. You are positively full to the brim with great ideas for your advertising clients.
• Digital Shift the Only Way to Save Some Newspapers
  With all of the focus on making the transition to digital and how that is helping news outlets and periodicals alike, it’s easy to overlook the fact that it’s not just about increasing ad revenue or reaching subscribers where they read.
• Interview: Imagine Publishing Explains Why Print is Not Dead
  Operating in an industry that has been slow to embrace the digital revolution and hampered by declining print sales, IP is bucking the trend with its unique business model.
• Why Old-School Newsletter Publisher Smartbrief is Giving Content a Try
  While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever.
• Digital Leading the Way for Revenue Growth in Radio
  According to new research issued by Borrell Associates on behalf of the Radio Advertising Bureau, the radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the first time, growing revenues 18%.
• Instagram Carousel Ads
  Instagram Unveils Clickable Carousel Ads: The new carousel ads on Instagram are “a new way for brands to share more images with people interested in their posts.

• Publishers Look to Change Digital Replica Strategies as Growth Soars
  A few years ago some might have seen digital editions as the saviour to print declines but the explosion of screen sizes and devices is possibly challenging the print replica publishing strategy.
• Why the Future of Digital Publishing is like Cable TV
  When the history of platforms is written, the release of Snapchat Discover could be a seminal moment.
• Direct-to-Facebook Publishing Faces ‘Challenges’
  Facebook admits publishers are concerned its direct-to-Facebook publishing plan will lead to a ‘lack of control’.
• New NRS Figures Show Mobile Focus Bearing Fruit at Mirror
  The Daily Mirror has the biggest mobile audience as a percentage of its total audience in the UK, according to new figures released today by the National Readership Survey (NRS).
• The New Media Sales Rockstar
  What are some of the best online research tools niche publishers should be using today?
• Financial Times – 2014 Results
  The Financial Times has reported a sharp increase in profits in 2014, driven by growth in subscription and digital revenues and a record high circulation.
• The Publishing Executive 2015 Trendspotting Report
  Publishers share vision for revenue growth, investments, and discuss the knowledge gap.
• Who wants the Daily News?
  Daily News owner Mort Zuckerman’s Thursday announcement that the tabloid is officially on the market, after 22 years of ownership by the billionaire real estate magnate, has media watchers wondering: Who would want to buy the thing?
• Newsonomics: The Financial Times Triples its Profits
  The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.

• New Industry Takes to Digital Magazine Apps
  A variety of industries and business sectors have already seen the benefits in customer loyalty, marketing, and promotion that can come from digital publications, especially in the form of multi-device compatible apps.
• Not Just Quizzes: News is Gaining on Facebook Too
  When Facebook said it was changing its formula to reward quality content over click bait and memes, many news outlets accepted it at face value in their coverage.
• Telegraph Strikes Back with Pledge that No Story is Off Limits and Promise of New Editorial Guidelines
  The Daily Telegraph has revealed it is drawing up new guidelines on how editorial and commercial staff should “co-operate” in the wake of the Peter Oborne row.
• ABC: January Sees Multiple Titles Pass Digital Milestones
  A number of outlets reached their highest ever web traffic in January, while The Independent has also announced an expansion to its US office.
• Publishers Look to Change Digital Replica Strategies as Growth Soars
  The proliferation of digital replicas of magazines is accelerating according to the latest ABC audit but a closer look at the numbers reveals many have decreased their circulation in the second half of the year.
• Publishers Watch Closely as Adoption of Ad Blocking Tech Grows
  IAB Says it is a Growing Problem.
• Why Ad Tech is Too Complicated and Going to Get More Complicated
  There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank Luma Partners, from display to search to video to native.
• The Platform-Publisher Race is Heating Up and LinkedIn is Gaining
  Everywhere you look, a social platform of some kind is either looking to become a publisher or has already done so, whether it’s by hiring writers and editors, as Medium has, or by encouraging media companies to allow their content to live on its platform, as both Snapchat and Facebook do.
• How The Telegraph Measures Native Ads
  Every publisher wants to create more native advertising for brands, but far fewer can say how well any of it works with readers.

• The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
  More than ever, it’s about authentic and compelling stories.
• McClatchy Announces Corporate Reorganization and Changes to Advertising, Digital, Technology Operations
  The McClatchy Company (NYSE: MNI) plans to reorganize its corporate operations, including expanding its sales and marketing efforts and integrating McClatchy Interactive, the company’s digital hub, into the rest of the company.
• UK Publishers, Agencies React to New Native Ad Labeling Rules
  Concerns about the proper way to disclose native advertising are as pressing in the U.K. as they are in the U.S.
• ABC Results: Publisher Reaction
  The ABC yesterday released the consumer magazine circulation results for the July – December 2014 period and publishers have responded with their interpretation of the figures.
• Flipboard for the Web Turns Your PC into a Beautiful Internet Magazine
  Flipboard is finally showing desktops some love.
• 6 Months Later, AP’s Robot Journalism is in Full Swing, and it’s Working
  In June, AP announced that it would begin using automation technology to write breaking news stories and earnings reports.
• Why Ad Buyers are Upbeat on the New York Times’ Digital Transformation
  A lot has changed since media watchers were writing The New York Times’ obituary.
• The Big Ideas Shaping Publishing
  Shrewd minds encourage innovation and evolution without forsaking the DNA of publishing.
• 3 Best Practices for Creating New Integrated Media Programs
  Best ways to integrate our digital and print platforms.