The Economist Expands #Feedingthefuture Campaign With ‘Fast Forward Food’ Launch In New York, London And San Francisco
The Economist, a leading source of analysis on international business and world affairs, recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not.
Best Of The Week: Publishers Press Facebook To Drive Paid Subscriptions
This week, our top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more.
Rejecting Buzzwords: Why Personalization Is Not A “Silver Bullet” For Publishers
Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization.
The Native Advertising Success Formula: 5 Key Ingredients For Niche Publishers
The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked.
What Small Publishers Should Charge For Creative Marketing Services
Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.
Condé Nast Closes Style.Com Months After Its Debut
Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail,
Field & Stream Goes Vintage With June/July Cover
While resurrecting a vintage cover concept is certainly not a new tactic in magazine design.
Sourcepoint Introduces Direct Payment For Publishers, Alternative To Advertising
Sourcepoint is introducing a new direct payment solution for publishers as an alternative to traditional advertising, called AltPay.