• The Importance of Website Visitor Tracking in Marketing and Sales

Website visitor tracking uses unique codes to track users on your website and append their existing information without waiting for them to fill out a form. Here’s what you need to know.

• The Year of Publisher-Driven Identity

Many publishers haven’t realized the full promise of programmatic advertising. By enabling less scrupulous players to harness user data outside of the publisher sites, third-party cookies have devalued premium publisher inventory.

• Google’s Massive Algorithm Update in 2 Months; Publishers Concerned about WordPress’ “Gutenberg Bloat”

A major Google search algorithm update—with “wide-reaching impact”—takes effect in 60 months. This update will introduce new page experience signals, combining Core Web Vitals—designed to measure how users experience the speed, responsiveness, and visual stability of a page—with existing search signals.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• How to Choose an Email Marketing Software

If you’re new to purchasing a platform, you likely have a few questions about how to choose the best email marketing service. Mirabel’s Marketing Manager walks you through a few questions to consider during the buying process.

• Capitalizing on Context: What if the Value of News isn’t What’s New?

Subscription growth is expected to scale far quicker than digital advertising. It’s fair to say that many newspapers’ survival is predicated on perfecting a paywall strategy. That’s why subscriptions are becoming a primary consideration for publishers.

• Publishers See 20 to 50% Increase in Subscriptions: The Importance of Direct Customer Relationships

Publishers realized that the free content model of the internet was a huge mistake that must be rectified. Instead, the D2C model is thriving, as brands provide content worth paying for.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• A List of Free Email Marketing Software to Try Right Now

Looking to add email marketing to your budget this year? Check out these free trials and versions of the top email software before you buy.

• When Apple Closes a Door, “Mal-vertising” Opens a Window

As promised in the iOS14 update, Apple will enforce apps to share its Identifier for Advertisers (aka IDFA) in March. This was delayed from September; however, it’s a dark cloud rapidly approaching for those advertising or monetizing in the mobile app industry.

• Digital Shift Accelerates for Publishers, Subscriptions Countering Decline in Print Ads Revenue

For publishers, the coronavirus-induced growth in digital audiences appears to have lasted beyond the initial outbreak. Data from the Advertising Association and WARC shows digital ad revenue doubled in value between 2011 and 2019.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• 10 Types of Emails to Elevate Your Marketing Strategy

With a number of different types of emails to capture eyes and clicks, you can execute different campaigns efficiently and effectively.

• 3 Trends that will Define Media Success in 2021

COVID-19 hit the media industry hard (live sports, concerts and trade shows). Global entertainment and media saw its largest revenue decline in more than two decades.

However, the pandemic also presented an opportunity to embrace digital strategies that align with consumer trends and expectations.

• Digital Publishing Revenue Grew in Q3 2020, Boosted By a Rise in Subscription Revenue

The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte shows that the shift to subscription revenue amongst publishers gained serious momentum.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• Why Social Media Marketing is Important for Every Business

Regardless of your industry, social media is one of the most efficient and effective ways to elevate your marketing strategy. The benefits of social media marketing for business are limitless.

• Retailers Drive Revenue with Email; So Can Publishers

In 2020, publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization to find new readers and even higher engagement.

• “Beginning of a Newsletter Arms Race”: How Publishers are Set to Benefit as Platforms Vie for Premium Content

Twitter’s acquisition of Revue, is the “latest piece of evidence that we’re in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter for Digiday.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• The Top 10 Annoying Marketing Buzzwords

Marketers establish a list of words that entice customers and perfectly encompass everything they want. Sometimes, though, they’re a bit overused…

• ‘How Can We Collaborate Together’: Publishers Welcome Rise in Black History Month RFPs

A lot of brands, agencies, and advertisers made promises in 2020 to further support Black businesses, creators and voices. Just a few weeks into 2021, publishers see reasons to be optimistic.

• “Make Journalism More Essential”: What Publishers Need to Know about Engaging Readers in 2021

Between the pandemic and the presidential election, 2020 was an extraordinary year for publishers. It was challenging and required quick shifts to adapt, seeing job cuts, closures, and record levels of traffic and subscriptions.

• How to Start a Magazine in 2021

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• A Quick Guide to the Best Marketing Automation Software

Marketing automation is the process of digitally automating marketing tasks. It enables businesses to streamline and measure campaigns more efficiently, nurture leads, free up to-do lists for more creative campaigns, and save money.

• Publishers Accelerated Diversification Strategies in 2020

As publishers reflect on 2020, most will agree that COVID-19 took center stage. The year was filled with business struggles, but it also offered new growth opportunities.

• 2020 Saw Showdowns Between Platforms and Governments, Publishers Set to Benefit

2020 was the year of COVID-19, but for platforms, it was the year legislative pressures finally boiled over. In the US, multiple Congressional hearings focused on antitrust, censorship, and data security.

• Your Guide to the Best Magazine Software for Publishers

Discover the best magazine software for audience development and lead generation, circulation management, flat planning, digital editions, and more.

• The Best Tools for SEO Beginners

Do you know the difference between SEO and SEM? What about on- and off-page SEO? Get better with search engine optimization using these digital tools.

• ‘A Second Chance for Publishers’: How Future PLC is Using First-Party Data to Sell Against High-Intent Audiences

It’s crunch time for media companies to ditch their dependency on third-party cookies. Future PLC has spent the last nine months building its own proprietary tech stack to collect, streamline, and scale first-party data from more than 350 million monthly visitors.

• Use Print Revenue as an Add-On: Digital Sustainability and Other Key Strategies Publishers Use to Grow Subscriptions

Nearly 60% of publishers are anticipating 30% subscription growth next year, according to the report, Reader Revenue: Subscription Marketing.

• Your Guide to the Best Magazine Software for Publishers

Discover the best magazine software for audience development and lead gen, circulation management, flat planning, digital editions, and more.

• How to Rank Better on Google with Product Review Sites

Every marketer knows about keyword research, optimizing your website, and so on. What if there was a single marketing strategy that did all that and ranked you higher?

• Why News Publishers are Bundling Their Subscriptions with Brands

Business Insider, The Wall Street Journal, and The Washington Post are partnering with financial and educational institutions and non-publisher brands. “It’s a new era of subscription bundling, and it’s … more sophisticated than selling readers on a two-for-one deal.”

• Why Podcasting is on the Rise: 8 Trends Publishers Cannot Ignore

The global podcasting market is expected to reach $41.8 billion by 2026, thanks to its accessible nature and the rise of at-home listening during the COVID-19 pandemic.

• Your Guide to the Best Magazine Software for Publishers

Discover the best magazine software for audience development and lead gen, circulation management, flat planning, digital editions, and more.