The Media Minute 02.17.2021

Looking to add email marketing to your budget this year? Check out these free trials and versions of the top email software before you buy.

As promised in the iOS14 update, Apple will enforce apps to share its Identifier for Advertisers (aka IDFA) in March. This was delayed from September; however, it’s a dark cloud rapidly approaching for those advertising or monetizing in the mobile app industry.

For publishers, the coronavirus-induced growth in digital audiences appears to have lasted beyond the initial outbreak. Data from the Advertising Association and WARC shows digital ad revenue doubled in value between 2011 and 2019.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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