The Media Minute 03.03.2021

Website visitor tracking uses unique codes to track users on your website and append their existing information without waiting for them to fill out a form. Here’s what you need to know.

Many publishers haven’t realized the full promise of programmatic advertising. By enabling less scrupulous players to harness user data outside of the publisher sites, third-party cookies have devalued premium publisher inventory.

A major Google search algorithm update—with “wide-reaching impact”—takes effect in 60 months. This update will introduce new page experience signals, combining Core Web Vitals—designed to measure how users experience the speed, responsiveness, and visual stability of a page—with existing search signals.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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