The Media Minute 02.03.2021

Regardless of your industry, social media is one of the most efficient and effective ways to elevate your marketing strategy. The benefits of social media marketing for business are limitless.

In 2020, publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization to find new readers and even higher engagement.

Twitter’s acquisition of Revue, is the “latest piece of evidence that we’re in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter for Digiday.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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