The Media Minute 09.05.2017

Chief Executive Group — the parent company of Chief Executive magazine — has acquired Corporate Board Member magazine and its related research and events businesses.

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report.

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe.

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group.

Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities.

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The Media Minute 08.29.2017

Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider.

Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople?

The Atlantic announced today that it’s introducing a membership program for fans, becoming the latest publication to seek out reader support to bolster its bottom line.

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates.

T: The New York Times Style Magazine announced a series of hires and promotions.

Several years ago, I had a transformative experience surrounding lead generation.

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

“So many people have already received some first-bound copies that are going to be landing in subscribers’ mailboxes very soon.

The non-profit organisation publishes stories in four formats, including text and audio, and translates them into four languages.

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The Media Minute 08.22.2017

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

Maybe the new name of Time Inc. will be McKinsey Media.

We say it all the time: It’s not a print vs digital question anymore. It’s both.

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.

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The Media Minute 08.15.2017

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season.

With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.

A conversation with Meredith Parent’s Network Editor-in-Chief, Liz Vaccariello, on some recent changes to the 90-year-old brand.

When the Facebook Journalism Project was introduced earlier this year, it confirmed that the technology company was now also a media company.

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources.

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased.

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The Media Minute 08.08.2017

If your brand’s message is important to your company (which it should be) then the sales development should be directly aligned with marketing.

There’s no getting around it, Martech has become the principal form of marketing across the board.

Facebook says it will use load time to determine what to show you. Instant Articles load really fast.

This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours.

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week.

Magazine media audiences coming via a computer or phone have fallen in June 2017, compared to the same month a year ago.

CEO Bonnie Kintzer works to turn around a storied company.

Time Inc. hopes to use its consumer data to learn new tricks.

CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands.

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The Media Minute 08.01.2017

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

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The Media Minute 07.25.2017

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

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The Media Minute 07.18.2017

If You Send Marketing Emails To Canada, Here’s What You Need To Do Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.

Google Funds Automated Journalism In Uk

Robots may not be pounding the streets and cornering reluctant sources in the search for scoops anytime soon, but they will be generating a giant volume of basic local news in Britain in the near future, thanks to Google.

Publishers Are Switching Affections From Snapchat To Instagram

Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers.

Newspapers Want To Band Together Against Facebook And Google

A trade group representing many of the country’s biggest newspapers, including The New York Times and Wall Street Journal, said Monday it’s lobbying to revise antitrust laws in order to allow newspapers to bargain collectively with Google and Facebook.

Online Publishers Try Reducing Ads To Boost Revenue

For online publishers, more advertising typically means more revenue.

Do You Really Know Your Digital Audience? The Data Might Surprise You.

It turns out that publishers who take the time to understand the breadth and diversity of all their readers – not just their most vocal fans – will uncover new content opportunities and positioning strategies that can reach a broader audience.

Magazine Media: Knockdown Or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment.

Reader’s Digest: A Legacy Brand That’s Been For The People & Mostly By The People Since Its Inception And Now Sports Its First-Ever Reader-Generated Cover

People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them.

Look Out, Youtube And Facebook: Amazon’s Coming For Video Publishers

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses.

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The Media Minute 07.11.2017

Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.

Last year, home improvement power couple Chip and Joanna Gaines turned to print, and Meredith, to extend their brand with the quarterly magazine The Magnolia Journal.

Two New Magazines, Hungry Girl, Waste Less, Save More, To Join Eat This, Not That, The Magnolia Journal, And Forks Over Knives, In Meredith Core Media’s Stable Of New Shining Print Stars.

The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting.

Like many other magazines, such as Mental Floss, Jet and Computerworld, American Heritage is going digital-only.

Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

In the panoply of platform giants, Amazon is scoring big with publishers, at least for now.

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging.

A sale of Rodale Inc., the family-owned publisher of magazines such as Men’s Health and Women’s Health, could potentially come before the end of the summer

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The Media Minute 07.04.2017

Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models.

More magazine brands are producing video as audience rates grow across various platforms.

Standing out on distributed platforms presents a branding challenge for publishers.

Condé Nast Britain Digital is launching Stories, a newly titled branded content studio.

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management.

Conventional wisdom would tell you that in the magazine space, print is on the wane; advertisers are shifting their budgets to digital media.

The Amazon Echo Show, the $230 audio and video device launched in early May, is years away from being a niche product.

At the beginning of June, The Pioneer Woman Magazine debuted at Wal-Mart, the retailer where Ree Drummond, who is the “Pioneer Woman” has her line of cookware, dinnerware and home products sold.

Can everyday people change the world? Or do you have to be a business leader, media figure, or celebrity?

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