A forum for the print and
digital publishing industries
- Why Publishers Will Continue To Embrace Native Advertisings
The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking.
- How Cosmopolitan Reinvented Itself & Became The Number One Women’s Magazine In The UK
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.
- 5 Charts: The State Of Publishers And Facebook
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility.
- How Can You Make Print Noisy? The California Sunday Magazine Has One Answer
For a recent issue of The CaliforniaSunday Magazine, editors decided to try something new and devote the whole magazine to one topic — sound.
- Publishers Become Retailers In The Market For Survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
- Your Amazon Prime Membership Now Includes Magazines, The Newest Batch Of Content In The Bundle
There are currently 42 magazine issues listed in the program, called Prime Reading, including familiar names like Sports Illustrated, Vogue, Bloomberg Businessweek, and Consumer Reports.
- Gannett’s Buying Spree Extends To Magazines
Apparently its recent feeding frenzy includes magazines, too. The country’s biggest newspaper chain has bought Golfweek, a weekly publication about golf that was launched by Charley Stine in 1975.
- Future Of Media: Same Goals, New Tech
While technology has completely disrupted the market, it also enables publishers to gather richer audience data, deliver highly-personalized content to reader interests, and drive greater engagement.
- Gannett Buys ‘Golfweek,’ Events Business
With its proposed acquisition of Tronc (formerly Tribune Publishing) keeping everyone in medialand on the edge of their seats this week, Gannett Co. took a little break to hit the links.
- Magazines’ Average Audience Up 9.3% From Last Year
The latest Magazine Media 360° Brand Audience Report reveals the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015, according to the MPA.
- Instagram Remains a Major Opportunity (and Challenge) for Magazine Media
Usage patterns continue to demonstrate that Facebook’s purchase of Instagram may have been one of the smartest acquisitions of the modern digital era.
- 4 charts: The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers tweak their editorial strategies.
- Institutions as a market for digital magazines
Consumer magazines are a primary form of social history. For much of the 19th century, and especially the 20th century, consumer magazines became the most widespread and the most vivid form of popular culture.
- The Mr. Magazine™ Interview With Daniel Hall, Publisher, Celebrity Page, Bella New York & Bella L.A.
“We had the print background and we believed in that. Also, with everything we were reading and researching, we felt that print is strong. I know it’s taken a pretty bad beating over the past several years, but really in the past two years we’ve seen a great surge in print again.
- How Dennis Publishing is achieving efficiency in innovation
Too often at publishing summits, CEOs give vague overviews of their companies and some blandly inspirational messages about how to emulate that company’s success. The phrase “Don’t be afraid to…” is never more than five seconds away and may in fact be on every single slide during the presentation.
- The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing
As publishers, we are asked to true up the expectations of our readers with the demands of our advertisers with our own vision and true north while we also…
- The Atomization of the Publishing Industry
The next revolution of magazine publishing is upon us. The past several years have challenged media companies to evolve from the print that served our industry so well for decades to the online, social world we live in today.
- How Email Marketing Can Help Publishers Overcome Ad Blockers
The publishing industry finds itself inside the perfect commercial storm. Not only have consumers almost completely abandoned their desire to pay for content, they are now waging war on the advertising partnerships that enable publishers to distribute content for free.
- What Publishers Need To Know About AI
Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
- The Cover Story: Harvard Business Review
Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
- Don’t Be Constrained By Being A Publisher
Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
- What Brands Need From Their Magazine Partners
Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
- Younger Audiences Read More Mags Than The Population At Large.
There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions.
- 4 Questions To Ask Your Media Partner When Building A Distributed Campaign
As publishers and marketers rapidly evolve to meet the ever-changing needs of consumers, the nimble ones have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.
- Publishers On Their Facebook Relationship: It’s Complicated
With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
- Woth Magazine: “Wonderful Things” Happen Between The Pages Of This New Dutch Launch
We decided to make a print magazine because we wanted it to be a beautiful thing and we thought about design and designers and the way they work, for them materials are very important. We also thought about their skills and the stories behind their ideas for the product.
- Way, Way Beyond Ads: How Publishers Can Boost Audience And Revenues!
Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media.
- How Forbes Got Readers To Double The Time Spent Per Post On Mobile
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. As comScore found, mobile eats up 65 percent of digital media time. But many publishers have lagged in reshaping desktop news for mobile sites.
- Uk Publisher Bids $1.56 Billion For Penton
Business-to-business media is still big, well, business, judging by the price tags attached to some of the big B2B publishers and events companies over the last year.
- What Is ‘Content First’ And Is It The Way Forward?
As magazine publishing evolves, a key challenge for publishers is to select the right workflows and processes that not only solve current challenges but can adapt sufficiently to further disruption.
- 2017 Print Forecast: Tiny Price Hikes With A Chance Of Disruption
In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more concerned about disruptions than price increases next year.
- What You Need To Know This Week | September 19, 2016
After weeks of rumors regarding an upcoming restructuring, the mood at Condé Nast, headquartered at 1 World Trade Center, has understandably turned sour. The potential plans that are circulating have made way for wild speculation among staffers.
- Publisher Events: New Stuff To Check Out!
Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events.
- Amid Widespread Pressure On Print Advertising, Sunday Times Style Magazine Trumpets Record Revenue
The Sunday Times’ Style magazine has published the most advertising-packed edition in its 20-year history.
- A Cross-Disciplinary Approach To Science Is Helping Nautilus Carve A Unique Niche In Science Publishing
With a focus on deep reporting, a print magazine, and an intense affinity for illustrations, nonprofit Nautilus has taken an expensive approach to launching a new science publication.
- Four Years Of Quartz: Jay Lauf Looks To The Future Of Digital Publishing
Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf. He stepped in to Digital Media Strategies USA 2016 for a chat about how he turned the brand into an institution and an adjective.
- Why Is The September Issue So Important?
For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
- 5 Expert Tips To Improve Your Product Conversations With Advertisers
It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.
- Behind Foreign Affairs’ Surge In Circulation
If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
- Video Is Giving The New Yorker A Way To Reach New Readers Without Turning Off Existing Diehards
While many publishers are chasing speed and high output in video production, the magazine’s pace in video matches its print — slow, deliberate, and focused on getting the story right and protecting the brand.
- How Magazine Companies Must Change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
- Forbes’ Editor Randall Lane Celebrates Five Years & Proves The Golden Age For Print Magazines Has Only Just Begun
As Forbes magazine prepares to celebrate its centennial anniversary in 2017, the legacy brand’s editor, Randall Lane is celebrating his fifth year at the helm. And according to the title’s latest numbers, there is much for Randall and the magazine to be excited about.
- How Marie Claire Plans To Double Readers In 18 Months
Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
- Mpa Next Encourages Young Magazine Professionals
MPA – The Association of Magazine Media has formed MPA Next, a community for young professionals in the magazine media industry.
- How Data Analysis Sharpens Up Your Content
How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?
- Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads
Just exactly what it means to be a magazine journalist in the 21st century is a question that seems to be posed quite often in this industry, and no two answers are generally the same.
- What makes a magazine sell? An interview with buyer Marc Robbemond
So you want to publish a magazine? is packed with useful advice for aspiring publishers. The book covers every aspect of launching a new title, from developing an initial concept to working with advertisers, printers and distributors.
- ‘ESPN The Magazine,’ ‘The Atlantic’ Take Top Rankings In MPA Brand Audience Report
ESPN The Magazine and The Atlantic took the top spots for highest total audience in July 2016 and most growth versus a year ago, respectively, according to the most recent Magazine Media 360° Brand Audience Report.
- Video: Making the Most of the Mobile Opportunity
The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
- The Radical Transformation of Media: An interview with CEO Don Nicholas
Publishers often talk about radical transformation of media since digital publishing came on the scene and turned traditional media organizations on their head. But let’s not point fingers.
- How magazine companies must change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate
- Regional publishing pair launch free Winchester Resident Magazine with ‘quality local journalism’ promise
Guy Hanson and Sue Hughes are posting Winchester Resident Magazine to about 7,500 homes in the area with bi-monthly editions in B5 ‘book’ format.
- The Value Of Niche Sites: Q&A With Q.Digital’s Scott Gatz
Supply-Side Insider discussed industry issues with Scott Gatz, CEO and founder of Q.Digital, a multi-brand publisher targeting the LGBTQ market, whose properties include Queerty and GayCities.
- What You Need to Know This Week
Shape publisher Tim O’Connor has been let go and Chris Guilfoyle will take his place as part of a series of changes to Meredith’s brand leadership.
- How The Role Of The Publisher Is Changing
Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams
- Weighing (In On) Fall Fashion Magazines
September has long been a big month for fashion and beauty magazines. And while times have changed, September still carries a lot of weight for fashion brands.
- Ami Reports 29% Growth In Digital Audience
AMI has reported a record year for its digital properties, with growth in both digital audience and revenue for fiscal year 2016.
- Facebook Suspends Domain Insights, Changing Rules Of The Road For New Publishers
On the last day of June, Facebook dammed up a stream of audience data that publishers once used to see how their content performed inside Facebook. Late last week, it acknowledged that it may not turn the tap back on, either.
- Video: The Evolution Of Mobile Content Consumption
When digital magazine editions were first introduced in the early 2000s, publishers considered digital readers separate from print subscribers and a new audience that they could reach.
- Do The Abcs Reflect The True Influence Of Magazine Brands?
There was a time when magazine publishers looked forward to the ABC results. Every six months, they got to find out whether their hard work had been rewarded by growing circulations – and celebrated with plenty of Champagne when times were good.
- Some Publishers Worry About Viability Of Branded Videos On Facebook
Media companies are amassing increasingly large audiences for video on Facebook, allowing them to make more money from producing and distributing videos paid for by advertisers.
- Memo To Magazine Media: Social Networks Are Not Altruistic
Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners.
- Micropayments Versus Subscriptions For Digital Content
Publishers have gotten the message that they need to innovate to survive. Innovation can take several forms – new content areas, new products, new business models.
- Seven Magazine Pro’s Share Their “Best Mistakes”
If you run a google search for “quotes about failure,” you come up with a really robust list of results. It’s almost a cliché. But even in clichés, there’s always a kernel of truth.
- Mr. Magazine’s Study Shows An Increase In Survival Rates Of Magazine Launches 2006 – 2015.
Survival rates of new magazines are on the up. More magazines are remaining in business after ten years of publishing despite all the news of doom and gloom some try to project.
- How W Continues To Break The Fashion Magazine Mold
Fall fashion previews have been hitting newsstands over the past couple weeks, and for some brands, it’s more of the same. That is, we see racks full of covers with models dressed in high-fashion garb that would require some readers to max out their credit cards.
- Google Says It Wants To Help Publishers Fight Facebook
If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models.
- Niche Publishing: Create Custom Projects For Additional Revenue Streams
Publishing a magazine, annual report or catalog for an outside organization allows you to lend the resources of your talented staff to companies that likely could never afford the level of expertise you provide.
- Magazine Readers Are Wealthy & Well Educated, Usps Study Finds
The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.
- Why Publishers Are Turning To The Atomisation Of Content
Atomisation of content takes stories and breaks them down into simpler formats and chunks, like a single image or tweet, which is easier to share and digest on mobile.
- Publishers Should Focus On Doing What Google And Facebook Don’t Do
Publishers often wring their hands over the growing power of Facebook and Google in the digital advertising market, but Bryan Wiener, CEO of digital agency 360i, believes that anxiety is misplaced.
- Digital Publishing And The Challenge Of Smartphone Content
It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.
- City and Regional Magazines: How to Develop Audience AND Increase Revenues!
City & Regional magazines are known for having a robust print and event presence. But online success can be more elusive.]
- ABC results show overall circulation decline but success for some sectors
Consumer magazine circulation figures are down overall but some sectors and titles are still showing notable growth, according to the latest figures from the Audit Bureau of Circulations.
- Rushing For Revenue, Magazines Are Spending Millions On Their Own Pop Culture Festivals
These are fantastical, perhaps incongruous scenes that an increasing number of magazines are spending millions of dollars to bring to life.
- Armed with analytics, publishers are already changing their Facebook Live strategies
In the day since Facebook announced it was offering in-depth analytics on videos uploaded to its platform, publishers are already finding ways to tweak what they’re been posting.
- Study: Over Two-Thirds of Americans Still Read Print Magazines
Advertising budgets may be abandoning print for digital media, but most adults still prefer to consume content across both sides of the digital divide.
- The latest New York Times Magazine is a 40,000-word, grant-funded book
Not long after Jake Silverstein was named editor of The New York Times Magazine in 2014, he had a dinnertime conversation with writer Scott Anderson and photographer Paolo Pellegrin.
- Sell Local: The Digital Ad Budgets Publishers Are Overlooking
When it comes to ad sales, publishers have seemingly well-thought-out plans.
- Publishers Flock to New Instagram Stories
Media firms are flocking to the new Instagram Stories, and that includes many of the same companies that are part of select group of publishers creating content for Snapchat Discover.
- Magazine ABCs: Private Eye print sales rise to 30-year-high as Economist reports 1.5m global circulation
Private Eye has maintained its place as the best selling UK current affairs magazine with sales slightly up year on year.
- Make The Most Of Shareable Content
Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
- 3 Ways Publishers Can Use KPIs To Make Data Actionable
Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
- Keys To Successful Partnerships In Niche Magazine Publishing
Partnerships can be incredibly beneficial (and profitable) for niche magazine/media companies, but many end in failure early on.
- Hearst Unleashes Fashion-Centric Advertising Campaign To Bolster September Issue Sales
When magazine readers think about fashion, Hearst wants them to think about its titles. The New York-based publisher is rolling out an aggressive outdoor campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire and Town & Country.
- July Held Strong With 60 New Titles – 10 With Regular Frequency
Summertime brings hot temps, great tans, super vacations & awesome magazines to accompany us on those funfilled, beach-driven days. And July proved true to that statement, with 10 new titles promising regular frequency.
- Top 10 Best Selling Magazines In The World
Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
- Former Condé Writer Launches Quarterly Print Publication For Girls
The idea to start a new kind of print magazine for girls ages 5 to 10 came to editor-in-chief Erin Bried after a trip to the newsstand with her five-year-old daughter, Ellie.
- ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
- Digital Media Is Worried Readers Are Burning Out On Too Many Ads
During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
