We asked 10 experts in media metrics to tell us what they expected to see in 2018 (including several of our MetricShift20 honorees).
We all know that getting work done requires many different web tools. In fact, the average business uses anywhere from 10 to 16 applications.
News publishers will need to reduce their reliance on Facebook to survive, experts have warned, as figures show a dramatic drop in interactions with their content on the platform during the course of last year.
Carey says advertising-dependent web publishers remind him of Buzz Lightyear in “Toy Story” — and that’s not a compliment.
Condé Nast is pushing to identify marketing opportunities across its publications, with the help of research initiatives designed to better understand consumer behavior.
We are just about a month away from the 2018 American Magazine Media Conference. In this evolving era of magazine media what’s top of mind as you prepare?
