This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken centre stage.
Publishers’ brands are in a state of flux.
The launch of the brand’s newest program comes at a time of recent advertising success.
We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines.
Not too long ago, video was the answer to any question about the future of publishing revenues
- Dujour Magazine: The Superlative Of Luxury Magazines – Setting The Standard High By Concentrating On A Dual Audience, Online And Offline
It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book.
Can an algorithm sift through piles of content to deliver top advertising dollars to top quality journalism?
Amazon is beta testing an application programming interface for Amazon Marketing Services, the part of its ad business that encompasses self-served Amazon ads, including its paid search platform.
To help improve the process of attracting and acquiring new clients, Mirabel Technologies, creator of The Marketing Manager lead identification and marketing automation CRM platform, has developed an integration shortcut that automates the flow of data between its own system and third party applications using Zapier, a leading web integration platform designed for non-technical users.