I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience.
Numbers show that consumer attraction to sight, sound and motion is undeniable
Hearst Magazines U.K. CEO James Wildman, who took up the post this April from Trinity Mirror, has a familiar mandate for magazine publisher.
With Black Friday behind us, and the holiday season stretching out ahead, retailers are looking for that seasonal bump in business. So are traditional publishers.
Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis Groupe Zenith’s latest report, Programmatic Marketing Forecasts.
With most things, the late, great David Carr was ahead of the curve.
The $3 billion Sunday evening sale of Time Inc., long the king of magazine companies, is stunning for not being stunning.
Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stables
Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day