• Editor Vs Algorithm – What’s The Future For Publishing? Anna Sampson Interview

We live in a tumultuous time for print publishing.

• Grow Your Pipeline With Marketing Automation

Keep reading if… you’d like to know how we use a simple marketing automation to generate sales.

• National Magazines Take On The Harvey Weinstein Scandal | Industry Notes

Meredith’s CEO discusses the MPA’s latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines.

• Did The Iab Uk Just Save Advertising — From Itself?

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK.

• Media Pitch: Engage Social’s Rich User Data May Help Publishers Challenge The Duopoly

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat.

• Hearst Agrees To Buy Rodale Inc.

The deal is reflective of bigger consolidations in the magazine industry.

• ‘We’re Cleaning Up The Mess’: Publishers Prepare For A Post-Autoplay World

Autoplay has become synonymous with publishers putting monetization ahead of user experience.

• The Ad Industry Is Changing—Here’s What Publishers Can Expect

THE ADVERTISING LANDSCAPE is undergoing its most sweeping transformation in years.

• Sid Evans: My Number One Secret For Success: Always Put Readers First.

When Sid Evans sits down behind his desk in his office these days, he’s editing for two – two magazines.

• Media Success, Right Before Our Eyes

At the Folio: Show, a moment of clarity about the current media landscape.

• Team Takeaways From The Niche Digital Summit

Everyone wants to learn more about new ways to drive online revenue.

• Why The New York Times and Other Publishers Are Adding Experiential Marketing Services

Over the past several months, The New York Times has helped the automaker Kia put the latest model of its Cadenza sedan in some unusual situations.

• Starting Today, Anyone Who Publishes Something On Medium Can Paywall It

In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall.

• Best Of The Week: Twitter Live Video Lures Publishers

This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more.

• Rachael Ray Every Day’s New Editor In Chief, Lauren Iannotti, To Samir Husni

“We’ll still always delight in producing the print magazine. I want to bring the print magazine’s voice into 2018 feeling modern and cool, and very much like Rachael.

• ‘Medium’ Opens Partner Program To All Publishers

Medium, the text-focused publishing platform created by Twitter cofounder Evan Williams, is reinventing itself again.

• Magazine Companies Bullish On Growth For 2018

Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey.

• Media Pitch: Ad3 Wants To Make Video Faster & More Profitable For Publishers

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers.

• Condé Nast’s GLAMOUR Launches The ‘Powered By Women’ Initiative

Glamour has launched the #PoweredByWomen initiative, dedicated to supporting female creative talent within the industry with the aim of sparking conversation around gender equality.

• Google CEO Appeases Publishers With Subscriptions

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.

• Executive Perspectives: Where Eight Publishers Are Focusing In Q4 And Beyond

As another year draws to a close, key figures at major publishers share insights on how they are defining success and refining their strategies moving forward.

• Why Publishers Have The Upper Hand In The Growing Podcast Market

According to the Edison Research 2017 Infinite Dial Study, overall familiarity with podcasting has reached 60% in the U.S. and the monthly audience for podcasts is 67 million listeners.

• Publishing Management: Break Out Of Control Freak Mode!

The truth is you cannot grow your business if you don’t delegate.

• Out Magazine At 25

Aaron Hicklin, Editor in Chief, of Out magazine asks in his intro to the 25th Anniversary issue of the magazine, “How do you write an editor’s letter marking an anniversary?

• If Ads Don’t Work, Can Publishers Strike Subscription Gold?

As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites.

• With Facebook’s Focus On Video, Publishers Hear Less About Instant Articles

Facebook’s obsession with figuring out how to make money from video has some publishers wondering what’s happening with its other recent big initiative, Facebook Instant Articles.

• Media Pitch: Apex Decisions Crunches Big Data To Identify The Best Ways To Monetize Readers

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development.

• Ad Sales: You Have To Rattle Some Cages!

Are YOU assertive enough? I think it’s one of the BIGGEST problems salespeople have when making calls.

• Why Integrated Marketing Tools Are A Sales Rep’s Best Friend

If you work in ad sales and depend on your CRM, some tools are absolutely essential.

• Martha Stewart Living: A Recipe For Magazine Success — Stay Authentic To Your Namesake & Pure To Your Audience

Martha Stewart Living is reveling in its continued energy and commitment to its audience with a brand new redesign that refreshes the already notable brand.

• Publishers Say Email Is #1 Revenue-Driving Technology

New research by Publishing Executive shows stalwart technologies like email and ad serving earn publishers revenue — while lead gen and ecommerce point to shifting business models.

• The End Of An Era For The Magazine Industry

What does the departure of four top editors say about the future of magazines?

• It’s Take Two For Take Magazine

After nearly folding in 2016, the magazine is back and better than before.

• ‘It Is Harder To Differentiate In The Platforms’: Publishers Want More Data, Monetization Options From Facebook, Google And Apple

Publishers gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, where the challenges of making money on distributed platforms was a hot topic.

• Shortlist Media Celebrates 10th Anniversary

ShortList, the men’s magazine that redefined print media in the UK, has unveiled a collectors’ edition to celebrate the 10th anniversary of its launch.

• Openx Announces Acquisition Of Two Technology Companies To Provide Advanced Audience And Inventory Quality Protections For Publishers Globally

Company announces it has completed the acquisition of Mezzobit and PubNation

• Who Will Buy Time Inc UK?

Facebook and all those bloggers and vloggers have shredded the magazine market.

• The Not-So-Glossy Future Of Magazines

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern.

• Social Media Tactics For Reach And Conversion!

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business.

• Facebook Gives, But Continues To Take More From Publishers

For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge.

• Martha Stewart Living’s Editor In Chief On The Magazine’s Redesign And Keeping The Business Relevant

As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way.

• Whether Print Magazines Are Dead Or Alive Depends On Your Business Model

Friedrich Nietzsche once said, “There are no facts, only interpretations.”

• Tom Harty, President And Coo, Meredith, To Samir “Mr. Magazine™” Husni: “What We’re Seeing At Meredith Is That The Demand For Print Products From Consumers Is Still Very Strong

Consumers and women still love the printed format to turn to for inspiration and for more of that lean-back experience.

• The Future Of Digital Editions In The Age Of The Smartphone

Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.

• Publishers, Pick Your Kpis And Stick With Them

News publishers reassure themselves with the number of Key Performance Indicators at their disposal.

• Why Video Is The Key To Bridging Media And Commerce

Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media.

• What Should Niche Publishers Charge For Creative Marketing Services?

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense.

• The Washington Post’s Robot Reporter Has Published 850 Articles In The Past Year

It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.

• Report: Google Ending ‘First Click Free’ To Help Publishers Boost Subscriptions

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.

• Google News Zooms In On Hyperlocal And Community News

Google News announced a new focus on hyperlocal and community news Thursday with a feature called Community Updates.

• How Some Publishers Are Beating The New Digital Lulls

Data suggest that digital engagement is leveling off for most, but not all.

• Haymarket Unveils New-Look Flagship Campaign Magazine

Haymarket Media Group, the international specialist media, information and technology company, has launched the new-look monthly edition of iconic media and marketing brand Campaign.

• Marketing Optimization

In order to be successful with marketing optimization, several things need to be taken into consideration.

• High-End Digital Publishers Discover A New Platform: Print

Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical.

• Publishers Obsess About User Experience, But Worry About Giving Up Revenue

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience.

• New Hearst UK CEO’s Strategy For Success

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward.

• New Study On Publisher Tech Buying Strategy: Price Is Not The Issue

Publishers now operate in an environment where technology plays a central role in business operations, product strategy, and growth.

• In Southern Magazines, Easy Pleasures And Hard Questions

Chuck Reece, editor in chief of the website The Bitter Southerner. He says his publication is about the South “we live in today and the one we hope to create in the future”.

• News Use Across Social Media Platforms 2017

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

• The Atlantic Launches A Paid Membership Program For Its “Diehards” Called The Masthead

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

• How The Economist Shifted Its Line Strategy To Grow To Nearly 1 Million Followers

Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.

• Try This 3-Tiered Model To Jumpstart A Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook.

• The Changing Profile Of Women’s Magazines

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

• Chief Executive Group Acquires Corporate Board Member Magazine

Chief Executive Group — the parent company of Chief Executive magazine — has acquired Corporate Board Member magazine and its related research and events businesses.

• How publishers are preparing for Google’s ad-blocking version of Chrome

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report.

• USA Today’s Facebook-like mobile site increased time spent per article by 75 percent

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

• A decade after launching, Monocle is still confident about print

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

• How Can Magazine Publishers Make Ecommerce Work?

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe.

• How The Economist turned circulation into its most profitable revenue line

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group.

• Time Inc shifts toward video as eyeballs move online

Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows.

• A decade after launching, Monocle is still confident about print

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

• What is Lead Management

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities.

• Facebook Confirms Plan To Help Pubs Sell Subscriptions Through Instant Articles

Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider.

• Where Do You Find Really Great Salespeople?

Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople?

• The Atlantic Is Starting A Membership Program

The Atlantic announced today that it’s introducing a membership program for fans, becoming the latest publication to seek out reader support to bolster its bottom line.

• The Washington Post Brings Artificial Intelligence To Its Native Ads

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates.

• T Magazine, Trusted Media Brands Staff Up | People On The Move

T: The New York Times Style Magazine announced a series of hires and promotions.

• Lead Gen: Where Do Publishers Go From Here?

Several years ago, I had a transformative experience surrounding lead generation.

• How Brands Are Switching Up Their Approach To Magazine Advertising

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

• Veranda Magazine Celebrates Its 30th Anniversary With Its Largest Issue In 10 Years And Its Own Testament To The Power Of Print

“So many people have already received some first-bound copies that are going to be landing in subscribers’ mailboxes very soon.

• Pen, Paper And Data: Orb’s Approach To Global Reporting

The non-profit organisation publishes stories in four formats, including text and audio, and translates them into four languages.

• Inside, The Collection Of Industry Newsletters, Continues To Bet On Email, The “Largest Social Network”

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

• Mckinsey Partner To Oversee Time Inc. Transition

Maybe the new name of Time Inc. will be McKinsey Media.

• Survey Says: Brands In Print = More Reader Trust

We say it all the time: It’s not a print vs digital question anymore. It’s both.

• 5 Ways Publishers Can Use Digital Printing To Get Personal & Drive Revenue

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

• Leibovich Names Eic Time Inc’s ‘Health’ For Print, Digital

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

• THE 10 MOST ANNOYING MARKETING BUZZWORDS

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

• Video Series On Facebook Are Already Driving Higher Engagement, Which Is A Good Sign For Facebook Watch

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

• 3 Ways Publishers Can Take Action Against Fraud

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

• AP Content Drives More Facebook Engagements Than Individual Publishers In June, July

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.