The Media Minute 11.20.2018

It seems like not a week goes by without another news organization announcing it’s launching either a subscription or membership platform.

Prospecting is hard work. You can have the best product and be the best closer in the world, but if you don’t know how to prospect new business, you are not going to get anywhere. So where do we start? How can we be better at it?

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the more that content’s implicit purpose was realized. Poetry in motion.

Two of the top magazine printers in the U.S. are set to merge next year, continuing in the years-long trend of consolidation within the printing industry.

Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference.

New York magazine will adopt a paywall at the end of November, its parent company announced on Monday. New York Media, which publishes – the digital version of the bi-weekly print magazine – said readers will pay $5 a month for access to its site.

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