With revenues from print circulation and advertising in steep decline, and the duopoly gobbling up most of what comes from digital advertising, news outlets are increasingly being forced to go behind a paywall to sustain themselves.
Recently, MediaRadar published a trend report about native advertising. Every day, we see custom content weaving its way into just about every form of consumable content. Native continues to be one of the most popular methods in which advertisers can engage with their audiences digitally.
As part of Facebook’s ongoing Journalism Project, which launched in 2017, the social network is donating £4.5 million ($6 million) to fund 80 local newspaper jobs in the U.K. over the next two years.
Media companies are each independently trying to solve the same technical problems, rather than focusing on competing with Facebook. Is the usual answer to “buy or build?” changing?
After nearly 80 years, the monthly print edition of Condé Nast’s Glamour women’s magazine is ending. Glamour’s last regularly published print edition, the January 2019 issue, is scheduled to hit newsstands next week, the company announced Tuesday.
- “Giant sneaking in the back door”: Publishers may have reasons to celebrate as Amazon challenges the duopoly
In September 2018, eMarketer reported that Amazon had become the third largest ad seller in the United States. The firm expects Amazon’s ad revenue to grow by more than 50% per year through at least 2020. The duopoly’s share is expected to reduce from 57.7% in 2018 to 55.9% in 2020, while Amazon’s is expected to increase from 4.1% to 7.0%.