The Media Minute 12.04.2018

Digital media firms are struggling, many have missed their revenue targets, reduced their workforces and have been trying to generate revenue from e-commerce.

For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program.

A couple of months ago, out of the blue, I received a large FedEx carton filled with recent issues of W, the fashion and culture magazine owned by Condé Nast. They were accompanied by a handwritten note from Stefano Tonchi, the book’s celebrated editor-in-chief.

In the year after Nylon Magazine shuttered print and laid off its 12-person print staff, the online-only magazine is trying to figure out new strategies for jump-starting audience growth and engagement online, from new tactics on who it features on its digital covers to relying more heavily on influencer marketing.

Videos have a compelling way of stimulating engagement, yielding results like click-throughs, shares, lead generation, and sales. Video content is among the more effective tactics for getting exposure to a brand, as well as generating revenue.

Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an estimated 70% of U.S.

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