As dreams of Facebook-fuelled riches turned to nightmares, the publishing industry went back to its roots this year, asking digital audiences to pay for the content they’ve become used to getting for free.
According to Hubspot, only one-third of a salesperson’s day is actually spent selling. Why? It’s probably about not being as organized as a salesperson needs to be. Organization definitely is the mundane part of the job compared to the adrenaline of selling. But it is SO important for your long-term success.
More than a decade ago, Salon bet that readers would be willing to pay for an ad-free, subscription version of its site. Today, with its chip stack diminished, Salon is making a similar wager.
Most publishers are putting a greater emphasis on gathering and analyzing audience data so they can serve well-qualified leads to advertisers. For example, Conde Nast is enabling advertisers to market against audience content engagement analytics, incorporate their own first-party data, and build lookalike audiences through Conde Nast’s Spire data management platform.
In a year of mostly niche acquisitions in publishing, the biggest deal involved yet another example of consolidation in the printing industry: Quad/Graphics’s all-stock offer to buy LSC Communications. The purchase, valued at $1.4 billion, will unite the country’s two largest book printers and is expected to close in mid-2019.
I stopped wearing my Apple Watch a few months back. The notifications had become overwhelming, and I just needed a break from the constant pull for my attention.
