Last year’s predictable flow of holiday gift guides and affiliate links from major media brands has become a downright tsunami of deal brokering in the weeks before and after Black Friday.
Niche magazine publishers have a built-in advantage over publishers of mass-appeal magazines: Their readers aren’t just mildly interested in the content they offer. They’re passionate!
Google and publishers have made progress on discussions around some of the blockages to the adoption of the Interactive Advertising Bureau Europe’s General Data Protection Regulation framework, sources close to the situation have claimed.
From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI – these were some of the major publishing industry trends identified by James Hewes, president and CEO of FIPP at the FIPP Insider event in London yesterday.
A good idea for a magazine cannot make a successful transition from concept to publication without in-depth research. Mary Hogarth reveals the value of investing in market research.
Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and many more.