A forum for the print and
digital publishing industries

• Why Video Is The Key To Bridging Media And Commerce

Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media.

• What Should Niche Publishers Charge For Creative Marketing Services?

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense.

• The Washington Post’s Robot Reporter Has Published 850 Articles In The Past Year

It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.

• Report: Google Ending ‘First Click Free’ To Help Publishers Boost Subscriptions

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.

• Google News Zooms In On Hyperlocal And Community News

Google News announced a new focus on hyperlocal and community news Thursday with a feature called Community Updates.

• How Some Publishers Are Beating The New Digital Lulls

Data suggest that digital engagement is leveling off for most, but not all.

• Haymarket Unveils New-Look Flagship Campaign Magazine

Haymarket Media Group, the international specialist media, information and technology company, has launched the new-look monthly edition of iconic media and marketing brand Campaign.

• Marketing Optimization

In order to be successful with marketing optimization, several things need to be taken into consideration.

• High-End Digital Publishers Discover A New Platform: Print

Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical.

• Publishers Obsess About User Experience, But Worry About Giving Up Revenue

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience.

• New Hearst UK CEO’s Strategy For Success

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward.

• New Study On Publisher Tech Buying Strategy: Price Is Not The Issue

Publishers now operate in an environment where technology plays a central role in business operations, product strategy, and growth.

• In Southern Magazines, Easy Pleasures And Hard Questions

Chuck Reece, editor in chief of the website The Bitter Southerner. He says his publication is about the South “we live in today and the one we hope to create in the future”.

• News Use Across Social Media Platforms 2017

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

• The Atlantic Launches A Paid Membership Program For Its “Diehards” Called The Masthead

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

• How The Economist Shifted Its Line Strategy To Grow To Nearly 1 Million Followers

Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.

• Try This 3-Tiered Model To Jumpstart A Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook.

• The Changing Profile Of Women’s Magazines

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

• Chief Executive Group Acquires Corporate Board Member Magazine

Chief Executive Group — the parent company of Chief Executive magazine — has acquired Corporate Board Member magazine and its related research and events businesses.

• How publishers are preparing for Google’s ad-blocking version of Chrome

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report.

• USA Today’s Facebook-like mobile site increased time spent per article by 75 percent

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

• A decade after launching, Monocle is still confident about print

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

• How Can Magazine Publishers Make Ecommerce Work?

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe.

• How The Economist turned circulation into its most profitable revenue line

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group.

• Time Inc shifts toward video as eyeballs move online

Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows.

• A decade after launching, Monocle is still confident about print

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

• What is Lead Management

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities.

• Facebook Confirms Plan To Help Pubs Sell Subscriptions Through Instant Articles

Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider.

• Where Do You Find Really Great Salespeople?

Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople?

• The Atlantic Is Starting A Membership Program

The Atlantic announced today that it’s introducing a membership program for fans, becoming the latest publication to seek out reader support to bolster its bottom line.

• The Washington Post Brings Artificial Intelligence To Its Native Ads

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates.

• T Magazine, Trusted Media Brands Staff Up | People On The Move

T: The New York Times Style Magazine announced a series of hires and promotions.

• Lead Gen: Where Do Publishers Go From Here?

Several years ago, I had a transformative experience surrounding lead generation.

• How Brands Are Switching Up Their Approach To Magazine Advertising

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

• Veranda Magazine Celebrates Its 30th Anniversary With Its Largest Issue In 10 Years And Its Own Testament To The Power Of Print

“So many people have already received some first-bound copies that are going to be landing in subscribers’ mailboxes very soon.

• Pen, Paper And Data: Orb’s Approach To Global Reporting

The non-profit organisation publishes stories in four formats, including text and audio, and translates them into four languages.

• Inside, The Collection Of Industry Newsletters, Continues To Bet On Email, The “Largest Social Network”

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

• Mckinsey Partner To Oversee Time Inc. Transition

Maybe the new name of Time Inc. will be McKinsey Media.

• Survey Says: Brands In Print = More Reader Trust

We say it all the time: It’s not a print vs digital question anymore. It’s both.

• 5 Ways Publishers Can Use Digital Printing To Get Personal & Drive Revenue

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

• Leibovich Names Eic Time Inc’s ‘Health’ For Print, Digital

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

• THE 10 MOST ANNOYING MARKETING BUZZWORDS

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

• Video Series On Facebook Are Already Driving Higher Engagement, Which Is A Good Sign For Facebook Watch

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

• 3 Ways Publishers Can Take Action Against Fraud

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

• AP Content Drives More Facebook Engagements Than Individual Publishers In June, July

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.

• How Publishers Are Using Back-To-School Fever To Drive Commerce

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season.

• Online Traffic Strategies For Niche Growth!

With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.

• A New Editor And Vision Guides The New Parents

A conversation with Meredith Parent’s Network Editor-in-Chief, Liz Vaccariello, on some recent changes to the 90-year-old brand.

• What Publishers Can Learn By Working Together With Tech Companies Like Facebook And Google

When the Facebook Journalism Project was introduced earlier this year, it confirmed that the technology company was now also a media company.

• Hearst’s Adam Harris On Using Data To Connect Content, People & Products

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising.

• The Changing Profile Of Women’s Magazines

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

• Google Warns 700 Publishers Digital Ads Will Be Blocked By Chrome Update

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

• How Top Publishers Are Restoring Trust On Social

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources.

• ‘Popular Science’ Editor Propels Mag To Traffic, Newsstand Sale

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased.

• Why Sales Development Is Really A Marketing Issue In B2B

If your brand’s message is important to your company (which it should be) then the sales development should be directly aligned with marketing.

• Top Tips On How Publishers Can Engage Through Video Personalization

There’s no getting around it, Martech has become the principal form of marketing across the board.

• Facebook’s Latest News Feed Change Could Push More Publishers To Instant Articles

Facebook says it will use load time to determine what to show you. Instant Articles load really fast.

• Numbers Don’t Lie: Social Media Versus Podcasting

This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours.

• Takeaways From The Yale Publishing Course: Publishers Embrace The “Flight To Quality”

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week.

• Mpa: Desktop, Mobile Mag Audiences Dip In June, Digital Visitors Up

Magazine media audiences coming via a computer or phone have fallen in June 2017, compared to the same month a year ago.

• Trusted Media Brands Engages In A ‘Re-Startup’

CEO Bonnie Kintzer works to turn around a storied company.

• Time Inc. Launches Pethero In A Consumer Revenue Push

Time Inc. hopes to use its consumer data to learn new tricks.

• The State Of Digital Advertising: Opportunities For Niche Publishers!

CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands.

• Publishers Are Increasing Revenue With New IAS Viewability Solution

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

• Best Of The Week: Amazon Makes Push For Video Publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

• Print Proud, Digital Smart

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

• 5 Ways Publishers Can Hyper-Target Print Like Digital Marketers

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

• Facebook In Talks With Publishers On Supporting Subscription Models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

• Closing The Gap: How Magazine Media Is Solving For Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

• Publishers Are Finding Flipboard Drives Nice Traffic

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

• This New Facebook Analytics Tool Lets Publishers Compare Their Mobile And Instant Articles Traffic

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

• Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

• Publishers Are Increasing Revenue With New IAS Viewability Solution

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

• Best Of The Week: Amazon Makes Push For Video Publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

• Print Proud, Digital Smart

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

• 5 Ways Publishers Can Hyper-Target Print Like Digital Marketers

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

• Facebook In Talks With Publishers On Supporting Subscription Models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

• Closing The Gap: How Magazine Media Is Solving For Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

• Publishers Are Finding Flipboard Drives Nice Traffic

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

• This New Facebook Analytics Tool Lets Publishers Compare Their Mobile And Instant Articles Traffic

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

• Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

If You Send Marketing Emails To Canada, Here’s What You Need To Do Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.

Google Funds Automated Journalism In Uk

Robots may not be pounding the streets and cornering reluctant sources in the search for scoops anytime soon, but they will be generating a giant volume of basic local news in Britain in the near future, thanks to Google.

Publishers Are Switching Affections From Snapchat To Instagram

Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers.

Newspapers Want To Band Together Against Facebook And Google

A trade group representing many of the country’s biggest newspapers, including The New York Times and Wall Street Journal, said Monday it’s lobbying to revise antitrust laws in order to allow newspapers to bargain collectively with Google and Facebook.

Online Publishers Try Reducing Ads To Boost Revenue

For online publishers, more advertising typically means more revenue.

Do You Really Know Your Digital Audience? The Data Might Surprise You.

It turns out that publishers who take the time to understand the breadth and diversity of all their readers – not just their most vocal fans – will uncover new content opportunities and positioning strategies that can reach a broader audience.

Magazine Media: Knockdown Or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment.

Reader’s Digest: A Legacy Brand That’s Been For The People & Mostly By The People Since Its Inception And Now Sports Its First-Ever Reader-Generated Cover

People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them.

Look Out, Youtube And Facebook: Amazon’s Coming For Video Publishers

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses.