- The Newsonomics Of NYT Now
It’s an ambitious launch. Within it, we can hear many of the digital news buzzwords of the moment: mobile first, curation, paywall, native ads, voice.
- Look Ahead: Making The Transition
PaperG was founded to bridge the gap between print and digital advertising.
- Publisher’s Paradox: The Unlimited Email Revenue Strategy
Your newsletter’s revenue potential is hamstrung by your link back strategy.
- The New York Times Sets April 2 For The Launch Of NYT Now
The New York Times announced today that its new digital subscription offerings will become available starting April 2.
- How New Trends In Web Development Impact Magazine Design
Over the last decade, as internet technology quickly evolved and expanded all over the world, digital magazines have opened not only a new way of distributing magazines, but also significantly changed the look and feel of magazines.
- The Times’ Spotify Offer Gets ‘Really Positive’ Reception
Customer response to the offer of Spotify Premium membership bundled with The Times and Sunday Times website/print subscriptions has been “really positive,” says Claire Gribben, head of Times+, the company’s loyalty program.
- News Corp Boss Brands Washington Post Journalists ‘High Priests’
Chief executive Robert Thomson says paper’s journalists have failed to embrace transition to digital
- University Newspaper Gains 500 Subscribers After Implementing Paywall
With many campus newspapers struggling with the same challenges as their mainstream counterparts, one university newspaper has succeeded in charging for its content, signing up 500 paying online subscribers.
- Should Publishers Invest In Start-Ups?
Start-ups are a good place for publishers to look for inspiration on getting to grips with the latest technology, thinking outside the box, and perhaps discovering a more agile approach to new projects.
- What Digital Edition Engagement Reports Can Tell Us
As we find ways to get our digital editions opened by our audience on any platform, we also need to understand the level of engagement we have within the digital editions.
- For Ad Sales Pros, It’s All In The Timing!
Successful prospecting these days is all about setting up phone meetings. This is a trend that has changed how we do business.
- Newsbeat App Provides Audio Of Top News Stories
A new app from Tribune Digital Ventures, however, will provide both iOS and Android users with audio editions of personalized news stories that they can access from their devices, a great feature for those commuters who have to do their own driving.
- Mobile Ad Spending Soars 75%
Spending on mobile advertising worldwide more than doubled in 2013 to $17.96 billion and 2014 growth is reckoned at 75% to a global total of $31.5 billion.
- Native Advertising Can Actually Boost Display-Ad Sales
A new report from eMarketer suggests that native sales are spurring display-ad sales.
- Why Top Digital Publishers Are Betting On Data Dashboards For Reporters
The Verge recently raised eyebrows for its practice of not giving its reporters access to their own traffic data — a rarity among publishers in a metrics-crazy time.
- 5 Myths About Web Publishing, Debunked
Ads at the top of the page are most valuable.
- 4 Strategic Tipping Points For Digital Content Providers
Legacy and born-digital content creators are now approaching tipping points where they will be forced into deep strategic thinking and choices that will affect their future operations.
- Traffic Is A Good Thing For Media Companies To Pay Attention To – Except When It Isn’t
One of the biggest differences between online media and traditional media is that the former is so much easier to measure — every eyeball, every pageview and every click can be quantified and tracked and analyzed in real time.
- Print Publisher’s Paradox: Chasing Mobile
Every publisher is interested in defining a successful mobile strategy while we still haven’t mastered email.
- With Over 10,000 Publications In The Newsstand, Apple Seems Little Interested In Store Maintenance
This website has been informally tracking the number of publications being launched into Apple’s App Store since the site’s own launch in 2010.
- Design And Material Tips For Your Print Collateral
If some of the recent cover wraps and tip-ons I’ve received are anything to go by, just because something looks good in a PDF format does not mean it will look good when printed on paper.
- New Appzine Machine Tool Enables Self-Published Digital Magazines For iOS
A new tool from Appzine Machine has made it possible for anyone with a desire to share their content to create and monetize their material into a digital magazine.
- Digital Claims The Corner Newsstand
Corner newsstands are on their way out, legacies of a bygone era without mobile, tablets and abundant online content
- Consumer Trust Still The Biggest Hurdle For Native Advertisers
Media Companies, Marketers Have Their Work Cut Out for Them
- Igniting The Base: Reimagining Circulation
Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy.
- Digital Publishing: Mobile Vs. App Is The Wrong Question
In January, CNN announced staggering growth in the number of users accessing their content on mobile devices.
- 5 Key Findings About Digital News Audiences
The method that someone uses to get to a news web site is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center.
- Digital Publishers Making Profits Out Of Print
Print, long bashed as a relic of a bygone era, seems to be making a comeback with an unlikely bunch of backers — digital-content companies.
- You Can’t Spell $ales Without Team
Publishers don’t really set the sale price for their product; they suggest one that invariably needs to be lowered after a buy begins.
- Print Is The New Black
Why spend €40,000 a page to advertise in Vogue when, for the same amount of money, you can publish an entire magazine?
- NYT Now App: Abridged News On Mobile Devices At Half The Cost
The New York Times has announced abridged stories from its own publications, and other source around the internet, optimized for mobile device reading.
- Flipboard Acquires Competitor News Reader Zite
In order to facilitate further growth the company has bought out one of their competitors, Zite.
- 4 Social Media Tools To Improve Your Social Media Marketing
Social media tools and tips to help community managers.
- Android Tablet Sales Have Blown Past Apple’s iPad
The latest Gartner report on tablets has raised some eyebrows for its claim that 2013 saw Android tablet sales blew past Apple.
- Distribution Channel Or New Publishing Platform? Perspective Often Determines Approach To Digital Editions
Are the new digital newsstands simply a new way to distribute old products? Or are digital devices as different from print, as television was from radio?
- UK Mobile Advertising Set To Overtake Newspaper Ad Revenue In 2014
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014.
- Why So Many Digital Publishers Are Flocking Back To Print
With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine.
- Optimizing Your Direct Mail Efforts
Now is the time to plan your spring direct mail campaign.
- If Native Advertising Is So Harmless, Why Does It Rely On Misleading Readers?
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes.
- Android Crushes Apple In Global Tablet Sales
Consumer electronics companies sold 195 million tablets last year.
- Newsweek Becomes Latest Online Title To Launch Print Edition
If the internet came first would we have invented print?
- Whatsapp To Add Voice To Messaging Service
WhatsApp, the popular messaging service for smartphones that’s being acquired by Facebook, will soon be offering a voice service.
- The Media-Sales Relationship Dynamic: Top-10 Dos And Don’ts
The list includes dos and don’ts for both media buyers and planners and sales reps.
- Adobe Combines Tools To Create Unified Publishing Process
As device consumption among consumers continues to grow and more readers rely on their tablets and smartphones for digital reading, the number of available titles also continues to grow.
- Want To Succeed As A Real-Time Brand? Know When To Protect Yourself
Marketers are rushing to fuel content machines to drive search, increase engagement and unleash those hoped-for viral moments.
- How Gamification Makes Customer Service Fun
Think about your last online or over-the-phone customer service experience. You’re probably cringing.
- Do Publishers Need A WhatsApp Strategy?
WhatsApp, Facebook’s bold $19 billion splurge could also become an invaluable distribution tool for publishers.
- How Branded Content Is Taking Over Magazine Publishing
Recent ABC results was another great moment for owned media, with content marketing titles dominating the results league table.
- LinkedIn Opens Publishing Platform To All Users
LinkedIn has announced it will open its publishing platforms to all users.
- What’s Next After Whatsapp: A Guide To The Future Of Messaging Apps
Facebook’s $19bn deal points to the internet’s future, but from Viber’s domination to upstart Kik, WhatsApp is hardly unique.
- Magazines’ digital revenue jumps to 32%
Digital’s share revenues for magazine publishers more than doubled to 32% last year, according to new research from the Professional Publishing Association Future’s survey.
- New Reader’s Digest Owner Believes He Can Take Title Into Profit Within 10 Weeks
The new owner of Reader’s Digest says he has ambitions to restore the title to its former glory in the UK.
- Book Expo America Aids Self-Published Authors Via Author Hub
Book Expo America is introducing new programming to assist self-published authors.
- Digitally Marketing: Simple Math Explains Low CPM’s For Publishers
Your display and mobile ad CPM’s are driven more by the acquisition cost advertisers are willing to pay for customers and less by the large supply of inventory available to them on the web.
- The Way Publishers Cash In Twitter Referrals Now
Social media referrals now account for nearly 50% of overall traffic to some publishers’ sites.
- Why The Web’s Biggest Players Are Gobbling Up Location-Based Apps
Some of the largest Internet companies — including Apple, Yahoo, Google and Microsoft — are rushing to either acquire or strike licensing deals with smaller, location-based mobile platforms.
- Self-Publishing: Is It Killing The Mainstream?
In genre fiction, going it alone is beginning to look a much more dependable route to success.
- Forget Scale, Native Needs Quality
2014 is poised to be a big year for native advertising.
- What Television Can Teach Magazines And Magazine Media.
Whether you are in marketing, advertising, journalism, print or digital the buzzword heard around media circles lately is awesomeness.
- The Beauty In Digital Publishing
What is a story? More importantly, what is publishing? Is it only books, and if so, are ebooks books?
- 5 Quick Tips For Setting Up A Basic Lead-Gen Operation
With the New Year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation.
- Reinventing Publishing: Looking To Other Media Platforms For Inspiration, Innovation
The word coming out of tech websites and magazines is that Apple needs to come up with something new if it is to stay on top.
- A Free Facebook Smartphone?
In the past several weeks, several content providers have pressed wireless carriers to offer their services free for access to their products or services.
- GNM Launches Branded Content Division Guardian Labs
The publisher of the Guardian has launched branded content division Guardian Labs.
- How The Top Ad Agencies Win On Youtube: Great Creative, Lots Of Ads
Winning YouTube is part art, science, web savvy, luck, and let’s be honest: deep pockets to buy advertising.
- Adobe Has Killed e-Readers
Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore.
- News Corp. Posts Solid Fourth-Quarter Earnings
News Corp. beat analysts’ expectations, reporting slightly better-than-forecast revenue of $2.24 billion.
- Canada Institutes Its Own eBook Terms with Publishers
Canada has reached its determination on what end result will befall for Simon and Schuster, Macmillan, HarperCollins, and Hachette.
- Newsquest Increases Circulation Revenues As Sales Go Down
Increased cover prices at Newsquest’s regional and local newspapers may have depressed sales but they have increased revenues.
- When Publishers Pay For Video Ad Views
There’s a new game in town. First, create video content. Next, get big brands to pay big bucks for pre-roll video ads. Finally, pay people to watch the content — and the ads, of course.
- Tribune Co. To Spin Off Newspapers Mid-2014
Tribune Co. is planning to spin off its newspaper properties.
- Advertising Sales Could Transform As Programmatic Trading Takes Off
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparency.
- Linkedin Is Looking More Like A Publisher As It Grows Its Native Ad Business
The professional networking site eschews the term, but its recent moves suggest otherwise.
- Hearst Taps Nativo For Native Ads
As widely predicted, the native advertising train is picking up speed in 2014.
- New Flipboard Feature Lets Readers Target Content
Flipboard, which first came on the publishing startup scene several years ago, has found that curation is what its readers want.
- Publishers Aren’t Facing Up To The Challenge Of Mobile
The piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago.
- Amazon Eyes Payments Biz With Kindle Checkout System
The online giant wants to give small and midsize physical retailers a checkout system that uses its Kindle tablets.
- Reversing Course, Google Rejects Adobe Web Publishing Tech
Google’s priority now is on performance, not features — especially mobile browser performance.
- Why Publishers Need To Embrace Automated Ad Selling
We’re bullish on programmatic media buying.
- Outside Magazine Gets Into The Travel Business
Launches Outside Go to begin booking customized adventure excursions.
- Magazine Editors Weigh In On The Super Bowl
Super Bowl mania is rampant and editors want you to know what they think anyway.
- Facebook To Introduce Paper iPhone App On Monday
The social media site Facebook launched a promotional campaign for its new Paper iPhone app.
- A Step-by-Step Guide To Building Your First Mobile App
Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve?
- Lessons for Publishers 30 years after the launch of the Mac
The Macintosh went on sale for the first time on this day 30 years ago – January 24, 1984.
- Niche Media Launches Luxury Title for Austin
Apparently there’s still life in print media—at least when it comes to luxury magazines.
- Top Social Sharing Trends in 2013
For media companies and publishers, research on who shares content and how is essential.
- Traditional print buyers guide needs to find a new home on digital publishing platforms
The mainstay of so many B2B magazines used to be the buyers guide.
- People Prefer Big Interruptive Web Ads
Consumers prefer ads that get in their face by taking over their computer screens.
- Matching Your Digital Magazine Features With Your Audience
More and more publishers have a digital version of their magazines.
- Print media finds it hard to retain talent when lure is digital media
The latest high profile journalist to leave a leading newspaper is Ezra Klein.
- Future of News Audiences
What’s next as young fail to become strong news consumers.
- Warning: Do Not Kill Your Print Publication Before You Watch and Read This
Ceasing a print publication in favour of an online-only publication might hurt the effectiveness of an organization’s marketing communications.