- For Many Advertisers, A Page Of Ad Space In The Print Magazine Is No Longer Enough
The value-add has been part of the advertising landscape of B2B publishing for so long now that many sales reps can not recall a day when it hasn’t been part of the annual proposal.
- Is Your CRM Implementation Architecture Or Interior Design?
Just because your CRM project involves software, infrastructure and the cloud doesn’t mean it’s just an engineering project.
- Buyer’s Guide: The Growing Importance Of Audience Data Tracking
An influx of audience data poses great challenges and even greater opportunities for publishers. The key is better data management.
- Publishers’ Plug-In Addiction Can Come Back To Haunt Them
Publishers today have inked a Faustian pact with the third-party vendors that plug into their sites.
- A New Era Of Newsstand Sales Begins
After several difficult weeks, many of the former Source Interlink retailers have begun to transition their business to Hudson News, to TNG (formerly The News Group).
- USA Today Tries New Way To Keep Readers From Leaving
USA Today is trying out a new content discovery tool to keep readers from leaving the site.
- Three Quarters Of Mobile Users See Targeted Adverts As Invasion Of Privacy
Mobile adverts are considered to be ‘an invasion of privacy’ to over three quarters of smartphone users, according to a global research study conducted by Publicis-owned creative digital agency.
- Publishers Want In On The Content-Recommendation Game
Building an online audience is tough for a publisher to do — if they care about having a reputable brand based on editorial content that people actually want to read and share.
- What’s In Your Digital Marketing Toolbox?
What is most important when creating successful marketing initiatives? What digital marketing tools work best?
- Digital Publishing Dilemma
Dilemma of analyzing digital audience engagement. What numbers can you really trust?
- Op-Ed: How The Publishing Industry Gave Itself Away
Publishing industry is so internally focused that too often it fails to grasp the changing content world it operates in.
- Are Tablet Magazines Dead Or Alive?
Barely 42 months after the birth of the iPad, critics proclaimed the death of the tablet magazine. That was fast.
- Print And Digital Media Critics Are Finding It Hard To Get Along
Can’t we all just get along? Those who still believe there is a future for the print newspaper (and magazine, for that matter) and those who are convinced that print is dead?
- Think Twice About What To Design First, Mobile Or Web
It is not unusual to hear people say that they “can’t survive” without their mobile; phones are so embedded into our daily lives that the thought of being without them is, for some, a genuinely terrifying prospect.
- “Digital Advertising Needs To Aspire To Be As Good As Art” Says Yahoo’s Marissa Mayer
Yahoo CEO Marissa Mayer has called on digital advertising to aspire to become “as good as art” as she discussed the development of the online media company’s platforms and the emergence of native advertising.
- Digital Publishing: Making Your Content Go Viral
Why do certain articles go viral?
- What iOS8 Means For Content Publishers
After the uproar about changes to Newsstand in iOS7—including the terribly redesigned icon—many thought iOS8, announced earlier this month at Apple’s annual developer’s conference and available this fall, would bring some redemption: more visibility, new features.
- Pinterest For Journalists
If you’re a fan of Pinterest, you probably know how to “pin” images of recipes, clothes, and home décor to your board, but what if you want to share the news?
- Four Ways Publishers Can Diversify Sales Channels, Become Less Reliant On Amazon
Some publishers admit that nearly 50% to 70% of their sales come through the Seattle retailer, and if this is the case, then vanishing buy buttons can be a serious problem.
- Brands Should Pair Up With Publishers As Facebook Reduces Organic Reach
As Facebook steadily reduces the organic reach of page posts, brands have new decisions to make about how to structure their marketing and advertising budgets as well as where and when branding goals make sense on the social network.
- Business Of News: It’s A Whole New Ballgame
Newspaper leaders need to show their journalists how to change, and why.
- Attention And Timing Are The New ‘Clicks’
As digital analytics have become more powerful, publishers have more choices to make about their content and how to maximize its impact — in readership, social sharing and revenue.
- Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV By 2018
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent.
- Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden
From a digital reading standpoint, there’s a lot about the tablet that stands out, particularly thanks to Adobe’s Digital Publishing Suite.
- If Advertisers (And Agencies) Want To Limit Ad Fraud They Might Consider Better Targeting
It would be nice to think that stories such as that which appeared in the Financial Times would wake up the ad industry, but that might be too much to hope for.
- Facebook To Use Web Browsing History For Ad Targeting
Through its ubiquitous “like” buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.
- Digital Publishing Metrics—What’s Real?
The ecstasy of digital publishing is that it enables the granular measurement of everything from traffic to ad clicks.
- What Magazine Publishers Can Learn From Game Developers
Mobile is here to stay. All the data on the matter shows that online publishing, and mobile especially, is growing.
- New Free Digital Magazines Expand Tablet Publishing
Four new art magazines using four different publishing platforms are all producing native tablet magazines for the Apple Newsstand.
- Email List-Building From The Experts: How To Grow A Massive Email List
Where do email subscribers fall on your list of priorities?
- Meet The Publishers Who Ask Their Reporters To Write Native Ads
The rise of native advertising is forcing some publishers to play loose with the traditional “church and state” separation between the editorial and business sides.
- How Do You Combine TV And Digital Video?
When blending the two, use TV for reach and digital video for frequency.
- Time Inc.’s Solo Debut Raises Pressure On Move To Digital
Time Inc. debuts tomorrow as the only publicly traded company in the U.S. focused just on magazines, putting even more pressure on the publisher to adapt quickly to the Internet.
- Publishers Just Don’t Get Mobile
Publishers are selling advertising inventory without giving a thought to how the advertising content appears on the mobile versions of their websites.
- Will Emerging Standards And Specifications Help Us Normalize Digital Magazine Publishing?
Experts discuss the benefits of OpenEFT, EPUB, and .folio standards.
- 3 Ways Traditional Ssps Cost Publishers Money
Supply-side platforms (SSPs) were created to help publishers connect to multiple potential buyers in order to maximize revenue.
- U.S. Ad Market Forecast To Spike 6.2% In 2014
The U.S. advertising market will continue to have a strong year — thanks to strong first-quarter gains, especially from NBC’s Sochi Olympics.
- The Washington Post Partner Program Offers Digital Content To 100 US Newspapers
Subscribers to newspapers throughout the country now have access to The Washington Post digital products through a partner program launched earlier this year.
- The Core Is Always Going To Be Magazines And Print
What probably keeps me up at night is the dynamic relevance of printed magazines and what they mean to the consumer.
- 7 Social Media Trends For Marketers
Some of newest social media trends from the 2014 Social Media Marketing Industry.
- 5 Reasons HTML5 Ads Are Ready For Prime Time
Two years ago, the debate over HTML5’s future was fierce. Naysayers painted the programming language as immature and insecure, while the anti-Flash crowd called Adobe’s system closed and limited.
- Facebook Adds Like Button To Apps
Facebook recently announced they are giving more control to people when sharing from apps.
- WhatsApp Emerges As Big Share Driver For Publishers
Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter.
- 11 Revenue Sources For Digital News Organizations
So much innovation is occurring on the revenue side of new digital media that it’s time to review, update and aggregate.
- The Wall Street Journal Shares Best Practices For Video Ads
Trevor Fellows, global head of advertising sales for The Wall Street Journal, spoke about best practices in digital video advertising.
- Newsworks Tablet Study Finds Ad Response Up To 40 Times Higher Than Online
Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry’s first study commissioned by Newsworks.
- Twitter And Newspapers: Not That Different?
Despite its position as a social media giant, Twitter has much in common with local newspapers.
- Bloomberg Gives Its Native Ads A Data Spin
Data journalism is getting the native ad treatment.
- Is The Online Advertising Model Broken For Print Media Brands? Who Says It Was Ever OK?
With ad dollars falling, and profits disappearing, many print media executives are wondering what happened to the promise of Internet advertising.
- Facebook Jacks Up Ad Prices As Advertisers Learn The Game
Where social media sites are concerned, advertisers see Facebook as by far the biggest game in town.
- Apple’s Developer Guidelines Silent On Newsstand App Naming Schemes, Contradict Their Own App Ratings System
New digital magazines start using convoluted names to take advantage of Apple’s unsupervised Newsstand.
- Magazine Chiefs Urge Industry Change From Burning Platform To Growth
Job cuts, relocation and reorganization are dominating the magazine world as it grapples with digital challenges.
- The Problem With The Single Copy Checkouts And Four Easy Steps To Fix It: A Mr. Magazine™ Magnet Exclusive
The Five Percent vs. the Rest of the Magazines: The Real Numbers and The Real Problems.In life there is the one percent vs. the 99 percent, in magazines there is the five percent vs. the 95 percent.
- 3 New Types Of Digital Advertising Agencies
Three experimental new models for ad agencies.
- Apple Begins Allowing App Developers To Use Promo Codes For In-App Purchases
Apple is now allowing developers to create promo codes for in-app purchases.
- Geolocation Targeting: Stalking Or Smart Marketing?
Stalkers don’t announce their presence, but smart marketers do.
- Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Kobo and Aquafadas breaks down entry barriers like time, money, manpower etc in the world of digital publishing and offers publishers a way in, without creating more work for either party.”
- Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units
These so-called “magazine-style” ads will only feature text, but will appear with “a design aesthetic suitable for display,” Google says.
- 9 Ways To Improve Your Company’s CRM System
Organizations spend thousands (make that hundreds of thousands) of dollars on customer relationship management (CRM) software.
- Advertising Innovation Needed To Halt Declines
Ad page declines are more and more a worldwide phenomenon.
- Publishers Invest In Home-Grown Mobile Ad Innovations
What’s the future of mobile advertising for publishers? Anything but the banner ad.
- Tips From The Guardian For Creating Shareable Content
The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet’s social and community editor, UK, said at the London Social Media Summit.
- Facebook Developing Video Messaging App To Rival Snapchat
Facebook is working on a video chat app to rival the popular Snapchat ephemeral messaging app, according to reports.
- Seven Years Of Digital Publishing: What Have We Learned?
Seven years after the launch of the iPod touch and the opportunities for interactivity it brought to digital publishers, what have magazine publishers learned?
- The Quest For Human Content In A Digital World
The best content marketing needs to not only be good, but human. That’s possible by being interesting, positive, and relevant.
- World’s Press Ready For Global Summit Meetings
Leading newspaper and news publishing executives will gather in Turin, Italy, for their annual summit meetings.
- Ebay Wants To Be A Digital Magazine Of Things
The online e-commerce giant is getting into the content business.
- 20 Social Media Tips All Brands Should Know
As publishers, your ultimate goal is to create compelling, lively, and interesting content that your readers will love and share with their friends.
- Who Killed The Magazine App? 9 Suspects
We publishers tend to be trend-happy. When something that was supposed to be the Next Big Thing turns out to be The Most Recent Overhyped Thing, we reflexively start debating whether it’s dead.
- Pinterest Launches First Paid Ads With Kraft, Gap And Others
Pinterest is finally setting out to make some money.
- Newspapers Show Solid Gains In Digital Circulation In Latest Snapshot Report
The latest Snapshot report for newspapers from the Alliance for Audited Media (AAM) presents an interesting look at newspaper readership.
- Publishers’ Ad Sides On Native: Where’s The Conflict?
Publishers are rapidly embracing sponsored content as an additional revenue stream.
- Average Visit At Newspaper Site: 1.1 Minutes
Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day.
- How To Make Native Advertising Work For You
The buzz around ‘native advertising’ just shows how little Big Marketing is grasping. The future is indigenous brand messaging.
- The Definitive Guide To Tracking Social Media Metrics
What are you hoping to get from your social media marketing?
- Big Data: Should Publishers Even Care?
The rise of data- and analytics-driven decision making is poised to transform the book publishing industry.
- Top 10 Digital Magazine Mistakes That Cost Publishers Readers
Look at other digital publishers on the Apple Newsstand to see what they’re doing right.
- Discoverability An Issue In Apple’s Newsstand
A host of apps and subscriptions services have made magazines discovery in the app stores and virtual newsstands almost as much of a problem as it is for books.
- How To Get The Most Out Of Digital Publishing On Newsstand
Newsstand has evolved significantly since its 2011 launch and publishers have had to adapt along with it.
- More Publishers Need To Share Content
Ammunition in the War for Views.
- Facebook To Expand Ad Video Metrics
Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday.
- Newspapers Are Lagging Behind In The Mobile Traffic Boom
The Internet is becoming an increasingly mobile medium, but it appears that newspaper publishers are not only struggling to make the transition, they’re falling behind.
- Native Ad Measurement Grows Up And Gets Engaged
Here’s how some publishers (and brands) are doing it. One key takeaway?
- Digitally Marketing: Machine Learning For Humans Advertising Online
A computer can learn to optimize an ad campaign promoting your app the same way you learned to read.
- Print Is Not The Future, But It’s Not The Past Either
Once a year the Newspaper Association of America pulls together its overall performance figures, when we can see more clearly than ever which way the US press industry is heading.
- Bumpy Traffic: How Big Viral Publishers Stack Up Against Each Other
Turns out not all viral publishers are created equal. And life at one of these sites whose stories are optimized for sharing and discovery via social networks can be quite tumultuous indeed.
- Data Analysis Tops Publishers’ Priority For Investment In 2014
The AOP’s annual member survey finds publishers plan to increase their investment in data-led technology and skills
- The Newsonomics Of Newspapers’ Slipping Digital Performance
As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing?
- Ad Buyers Slowly Taking Digital Newfronts More Seriously
Digital platforms are aggressively seeking TV dollars again in this year’s NewFronts presentations, which kick off on Monday.
- Paying For Online News: What We Have Learned From The Telegraph’s Metered Paywall One Year On
Guardian versus Telegraph web growth – 2012-2014
- The Power Of Storytelling
How We Got 300% More People To Read Our Content