A forum for the print and
digital publishing industries

• Inside, The Collection Of Industry Newsletters, Continues To Bet On Email, The “Largest Social Network”

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

• Mckinsey Partner To Oversee Time Inc. Transition

Maybe the new name of Time Inc. will be McKinsey Media.

• Survey Says: Brands In Print = More Reader Trust

We say it all the time: It’s not a print vs digital question anymore. It’s both.

• 5 Ways Publishers Can Use Digital Printing To Get Personal & Drive Revenue

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

• Leibovich Names Eic Time Inc’s ‘Health’ For Print, Digital

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

• THE 10 MOST ANNOYING MARKETING BUZZWORDS

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

• Video Series On Facebook Are Already Driving Higher Engagement, Which Is A Good Sign For Facebook Watch

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

• 3 Ways Publishers Can Take Action Against Fraud

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

• AP Content Drives More Facebook Engagements Than Individual Publishers In June, July

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.

• How Publishers Are Using Back-To-School Fever To Drive Commerce

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season.

• Online Traffic Strategies For Niche Growth!

With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.

• A New Editor And Vision Guides The New Parents

A conversation with Meredith Parent’s Network Editor-in-Chief, Liz Vaccariello, on some recent changes to the 90-year-old brand.

• What Publishers Can Learn By Working Together With Tech Companies Like Facebook And Google

When the Facebook Journalism Project was introduced earlier this year, it confirmed that the technology company was now also a media company.

• Hearst’s Adam Harris On Using Data To Connect Content, People & Products

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising.

• The Changing Profile Of Women’s Magazines

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

• Google Warns 700 Publishers Digital Ads Will Be Blocked By Chrome Update

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

• How Top Publishers Are Restoring Trust On Social

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources.

• ‘Popular Science’ Editor Propels Mag To Traffic, Newsstand Sale

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased.

• Why Sales Development Is Really A Marketing Issue In B2B

If your brand’s message is important to your company (which it should be) then the sales development should be directly aligned with marketing.

• Top Tips On How Publishers Can Engage Through Video Personalization

There’s no getting around it, Martech has become the principal form of marketing across the board.

• Facebook’s Latest News Feed Change Could Push More Publishers To Instant Articles

Facebook says it will use load time to determine what to show you. Instant Articles load really fast.

• Numbers Don’t Lie: Social Media Versus Podcasting

This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours.

• Takeaways From The Yale Publishing Course: Publishers Embrace The “Flight To Quality”

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week.

• Mpa: Desktop, Mobile Mag Audiences Dip In June, Digital Visitors Up

Magazine media audiences coming via a computer or phone have fallen in June 2017, compared to the same month a year ago.

• Trusted Media Brands Engages In A ‘Re-Startup’

CEO Bonnie Kintzer works to turn around a storied company.

• Time Inc. Launches Pethero In A Consumer Revenue Push

Time Inc. hopes to use its consumer data to learn new tricks.

• The State Of Digital Advertising: Opportunities For Niche Publishers!

CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands.

• Publishers Are Increasing Revenue With New IAS Viewability Solution

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

• Best Of The Week: Amazon Makes Push For Video Publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

• Print Proud, Digital Smart

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

• 5 Ways Publishers Can Hyper-Target Print Like Digital Marketers

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

• Facebook In Talks With Publishers On Supporting Subscription Models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

• Closing The Gap: How Magazine Media Is Solving For Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

• Publishers Are Finding Flipboard Drives Nice Traffic

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

• This New Facebook Analytics Tool Lets Publishers Compare Their Mobile And Instant Articles Traffic

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

• Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

• Publishers Are Increasing Revenue With New IAS Viewability Solution

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

• Best Of The Week: Amazon Makes Push For Video Publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

• Print Proud, Digital Smart

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

• 5 Ways Publishers Can Hyper-Target Print Like Digital Marketers

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

• Facebook In Talks With Publishers On Supporting Subscription Models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

• Closing The Gap: How Magazine Media Is Solving For Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

• Publishers Are Finding Flipboard Drives Nice Traffic

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

• This New Facebook Analytics Tool Lets Publishers Compare Their Mobile And Instant Articles Traffic

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

• Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

If You Send Marketing Emails To Canada, Here’s What You Need To Do Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.

Google Funds Automated Journalism In Uk

Robots may not be pounding the streets and cornering reluctant sources in the search for scoops anytime soon, but they will be generating a giant volume of basic local news in Britain in the near future, thanks to Google.

Publishers Are Switching Affections From Snapchat To Instagram

Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers.

Newspapers Want To Band Together Against Facebook And Google

A trade group representing many of the country’s biggest newspapers, including The New York Times and Wall Street Journal, said Monday it’s lobbying to revise antitrust laws in order to allow newspapers to bargain collectively with Google and Facebook.

Online Publishers Try Reducing Ads To Boost Revenue

For online publishers, more advertising typically means more revenue.

Do You Really Know Your Digital Audience? The Data Might Surprise You.

It turns out that publishers who take the time to understand the breadth and diversity of all their readers – not just their most vocal fans – will uncover new content opportunities and positioning strategies that can reach a broader audience.

Magazine Media: Knockdown Or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment.

Reader’s Digest: A Legacy Brand That’s Been For The People & Mostly By The People Since Its Inception And Now Sports Its First-Ever Reader-Generated Cover

People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them.

Look Out, Youtube And Facebook: Amazon’s Coming For Video Publishers

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses.

• What Small Publishers Should Charge for Creative Marketing Services

Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.

• The Magnolia Journal Proves Print Still Works

Last year, home improvement power couple Chip and Joanna Gaines turned to print, and Meredith, to extend their brand with the quarterly magazine The Magnolia Journal.

• Meredith Core Media: A Strong Belief In Print As Its “Core” Business With Several New Titles To Prove It, And More On The Way

Two New Magazines, Hungry Girl, Waste Less, Save More, To Join Eat This, Not That, The Magnolia Journal, And Forks Over Knives, In Meredith Core Media’s Stable Of New Shining Print Stars.

• The Economist Is Helping Advertisers Find Economist Readers Off Its Properties

The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting.

• ‘American Heritage’ Returns As Digital-Only Magazine

Like many other magazines, such as Mental Floss, Jet and Computerworld, American Heritage is going digital-only.

• Google Goes After Mobile Native Advertising With New Adsense Formats

Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

• With Echo, Amazon Is Emerging As A Friend To Publishers

In the panoply of platform giants, Amazon is scoring big with publishers, at least for now.

• The Tech You Need To Improve Your Programmatic Strategy & Optimize Yield

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging.

• Potential Bidders Circle Rodale As Publisher Preps For Sale

A sale of Rodale Inc., the family-owned publisher of magazines such as Men’s Health and Women’s Health, could potentially come before the end of the summer

• Transform Your Digital Revenue Strategy!

Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models.

• MPA: More Publishers Adopt Video As Audiences Grow

More magazine brands are producing video as audience rates grow across various platforms.

• ‘We Need To Be Bolder’: How Publishers Control Their Brand Identity On Social Platforms

Standing out on distributed platforms presents a branding challenge for publishers.

• Condé Nast Britain Digital Launches Stories, A Branded Content Studio

Condé Nast Britain Digital is launching Stories, a newly titled branded content studio.

• A Practical Guide To Artificial Intelligence For Publishers

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management.

• City And Regional Magazine Publishers Still Believe In Print

Conventional wisdom would tell you that in the magazine space, print is on the wane; advertisers are shifting their budgets to digital media.

• Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention

The Amazon Echo Show, the $230 audio and video device launched in early May, is years away from being a niche product.

• The Pioneer Woman Magazine: Pioneering Its Way To A Phenomenal Debut And Proving That The Power Of Print Is Stronger Than Ever

At the beginning of June, The Pioneer Woman Magazine debuted at Wal-Mart, the retailer where Ree Drummond, who is the “Pioneer Woman” has her line of cookware, dinnerware and home products sold.

• 4 Completely Ordinary People Who Made The TIME Magazine List Of Top Internet Influencers

Can everyday people change the world? Or do you have to be a business leader, media figure, or celebrity?

• Automobile Reveals New Print Look, Expanded Lifestyle Coverage

Like sands through the hourglass, a time-tested ethos becomes a hashtag, and a thirty-year-old magazine is reborn.

• Sports Publisher Givemesport Built A Tech Platform To Facebook-Proof Its Audience

Online sports publisher GiveMeSport prides itself on how quickly it can adapt to Facebook’s algorithm changes.

• In Defense Of Giving Away Free Magazines

Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer.

• Why Publishers’ E-Commerce Ambitions Are Extending To Subscriptions

Two weeks ago, Mashable published its first e-commerce post. Instead of promoting a gadget or clothing, this post offered readers a subscription to Disconnect, a VPN and ad-tracking blocker.

• Rodale Puts Itself Up For Sale

One of the world’s biggest health and wellness media companies has vaulted spryly on to the auction block.

• Google And Facebook ‘Will Lose Millions In Ads Over Extremism Fears’

Advertisers will pull or pause campaigns amid backlash over ads appearing next to inappropriate content, says Group M

• Cuisine Noir: From A Website To A Printed Magazine, And A Brand Where African American Culinary Talents Shine

Also, I love, but just can’t compete with, in some instances, Essence and Black Enterprise and Ebony.

• As The Greatly Hyped Online Platform Style.Com Ceases Trading After Just Nine Months, Drapers Investigates Why It Failed And How The New Partnership With Farfetch Is Likely To Fare.

Condé Nast’s ecommerce platform Style.com has shut up shop and been absorbed by Farfetch.

• What Is G7 Certification And Why Is It Important?

For magazine publishers, know it or not, it is one of the most consequential professional trade organizations in the world.

 

The Economist Expands #Feedingthefuture Campaign With ‘Fast Forward Food’ Launch In New York, London And San Francisco
The Economist, a leading source of analysis on international business and world affairs, recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not.

Best Of The Week: Publishers Press Facebook To Drive Paid Subscriptions
This week, our top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more.

Rejecting Buzzwords: Why Personalization Is Not A “Silver Bullet” For Publishers
Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization.

The Native Advertising Success Formula: 5 Key Ingredients For Niche Publishers
The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked.

What Small Publishers Should Charge For Creative Marketing Services
Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.

Former Gawker Ad Sales Svp Talks Transition To Fusion Media Group
Publishers need scale to survive. Fusion Media Group is an example of that strategy in action.

Condé Nast Closes Style.Com Months After Its Debut
Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail,

Field & Stream Goes Vintage With June/July Cover
While resurrecting a vintage cover concept is certainly not a new tactic in magazine design.

Sourcepoint Introduces Direct Payment For Publishers, Alternative To Advertising
Sourcepoint is introducing a new direct payment solution for publishers as an alternative to traditional advertising, called AltPay.