The Media Minute 09.19.2018

After months of searching, Meredith Corporation has finally found a proper suitor for Time magazine.
On Sunday, September 16, the company announced it has sold the legacy brand it acquired in January this year for $190 million in cash to Marc and Lynne Benioff.

I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership?

“A sense of magic.” “Works like magic.” “Magic” was an oft-repeated part of Apple founder Steve Jobs’ vocabulary. Something he professed to believe was a fundamental aspect of what his company stood for.

Snap is launching a new feature that will let media companies access public posts made by Snapchat users and package them into editions centering on live events, breaking news and other topics.

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue.

The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average ATF bids are $0.43, compared with just $0.08 below the fold (BTF).

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone