The Media Minute 10.02.2018

Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime Skinz rebrands to Sublime. Here are the top things that happened in ad tech from September that publishers need to know about:

If email is used in the right way it can truly help the sales professional win and grow business. Before we get into the best sales subject lines for email success, remember this about email:

When Cosmopolitan senior vice president, publisher and chief revenue officer Donna Kalajian Lagani was looking at ways to rethink the title’s October print advertising pages, she turned to the beauty category. Beauty is crucial to the Cosmo audience, she said — it’s made up about 60 percent of all of its advertising volume in 2018, which is up 55 percent from last year.

OK, fellow publishers, Google is on to us. And that probably means readers are on to us as well. As I’ve noted before, Google has generally been kind to magazine media publishers, tweaking its search engine to favor results from respected web sites, especially those with storied print brands.

Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue.

TI Media, the new name for the recently rebranded Time Inc. UK, has partnered with smartphone app Ownable to allow readers to directly place orders for products featured in the pages of its magazines.

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