The Media Minute 10.23.2018

For decades, we have been able to take local journalism for granted. Today, we no longer can. Local journalism is facing a number of challenges.

Ancillary publications, new digital products, live events, merchandise, oh my! Opportunities abound to diversify and grow your revenue by launching new products.

Since Snapchat released its advanced Pixel targeting capabilities to advertisers in June, some direct-to-consumer companies say they are seeing up to a 50 percent lower cost-per-acquisition since applying the Pixel, prompting some to shift spending from Facebook and Instagram.

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models.

During the past year, USA Today’s vast network of more than 100 websites has undergone a transformation. By standardizing each of the publication’s templates to match the overall design and impact of the USA Today brand, owner Gannett found a way to not only bridge local and national branding efforts that reach more than 125 million visitors each month, it delivers a more consistent (read: profitable) platform for advertisers.

In an interview with Buzzfeed News, the Chief Executive Officer (CEO) of Apple Tim Cook asked Bloomberg to retract its news report alleging that Chinese spies had compromised company servers by implanting a malicious micro chip on them.

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