The Media Minute 08.28.2018

The person talking about the tremors in the WordPress world—thanks to Gutenberg—is none other than Edwin Toonen, an Editor at Yoast.

In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public.

One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”

It’s not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association’s new report on adolescent media use in the U.S.—one of the most comprehensive studies of its kind to date—is the accelerating rate at which its findings indicate screen time is displacing legacy media consumption.

Continuing its charm offensive with news publishers, Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform.

Engagement time is defined as the total time a page is open and a user is deemed to be active, and it’s what forward-looking publishers are starting to focus on instead of looking at more ‘traditional’ viewing metrics.

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