The Media Minute 08.21.2018

Engagement time is defined as the total time a page is open and a user is deemed to be active, and it’s what forward-looking publishers are starting to focus on instead of looking at more ‘traditional’ viewing metrics.

So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. But where do you start without getting overwhelmed by the vastness of all things digital?.

In a time when fakery seems to expand to every corner of the internet (including fake Amazon product reviews and YouTube views), it seems like academia is the last bastion of unadulterated truth, right?

The Washington Post, The Guardian and Mic have discontinued their chatbots, according to their spokespeople. Others such as Business Insider and The HuffPost appear to have done the same, as evidenced by their Messenger accounts not responding to messages or directing people to email them instead.

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier — assuming they can find any paper to buy.

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news.


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