The Media Minute 12.6.23

Paying Their Dues: Google Agrees To Pay Canadian Publishers For Content

This time of year, they say it’s the thought that counts.

Well, as good as $70+ million a year does sound, it’s as much the thought that Google is even willing to pay for news that’s making publishers worldwide particularly jolly.

Google has agreed to pay Canadian publishers an annual fee of CA$100 million so that the tech giant may keep their news content in its search results. This follows the passing of Canada’s Bill C-18, known as the Online News Act, this summer, which Google responded to by threatening, “when the law takes effect, we unfortunately will have to remove links to Canadian news from our Search, News and Discover products in Canada.”


Google Starts Deleting Gmail Accounts That Have Been Inactive For Over Two Years

Any chance there’s a Gmail account that you all made years ago that you have not been using? Well, it may soon be toast, if it is not already. Google began deleting old Gmail accounts yesterday — old meaning inactive for more than two years. It’s not just Gmail though. It’s Google Drive, Google Docs and Google Photos.


Wrong Ads Serve To The Wrong Consumer 1 In 3 Times

Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle with brand safety and in the process, found a connecting line between data standards, brand safety and ad targeting.


B2B Buyer Report 2023

Simply going digital won’t cut it anymore. Faced with economic uncertainty, inflation, and increased interest rates, today’s B2B buyers have complex demands, high digital expectations, and strict budgets. A deep understanding of your prospects’, customers’, and clients’ unique needs is critical to success.

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