The Media Minute 12.20.23

Sign Of The Times: NYT Hires Editorial Director Of AI Initiatives

As the hand-wringing around AI and its place in the newsroom continues, The New York Times is taking a giant leap forward with the announcement of its first editorial director of Artificial Intelligence Initiatives.

And while the human filling those shoes is plenty important — in this case, Zach Seward, a former reporter and Quartz founding editor who NYT leaders described as “the rare journalist to also serve as chief product officer, then C.E.O., and finally editor in chief” — it’s the mere existence of shoes to fill that makes this so newsworthy.


Cookie Draw-Down: How It Will Affect Advertisers And Publishers

Digital advertisers are facing a looming crisis — the phasing out of third-party cookies. Publishers would be well advised to help them prepare, emphasizing contextual advertising and first-party data. Senior digital marketers are confident that they are ready for the change. But not junior executives, who are in the trenches, according to Navigating the Privacy-First Landscape, a study by Fyllo. 


Retail Media Ad Spend Will Reach Over $100b By 2027

US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.


Why Is The Holiday Period So Important For Advertisers?

What makes the ‘golden quarter’ just so golden? And why are advertisers still missing out on key opportunities over the holiday season?

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