As the hand-wringing around AI and its place in the newsroom continues, The New York Times is taking a giant leap forward with the announcement of its first editorial director of Artificial Intelligence Initiatives.
And while the human filling those shoes is plenty important — in this case, Zach Seward, a former reporter and Quartz founding editor who NYT leaders described as “the rare journalist to also serve as chief product officer, then C.E.O., and finally editor in chief” — it’s the mere existence of shoes to fill that makes this so newsworthy.
Digital advertisers are facing a looming crisis — the phasing out of third-party cookies. Publishers would be well advised to help them prepare, emphasizing contextual advertising and first-party data. Senior digital marketers are confident that they are ready for the change. But not junior executives, who are in the trenches, according to Navigating the Privacy-First Landscape, a study by Fyllo.
US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.
What makes the ‘golden quarter’ just so golden? And why are advertisers still missing out on key opportunities over the holiday season?