At some point, the necessity of having a cookie alternative will hit advertisers of all industries. If the latest numbers from 33Across are any indication, the impact of that hit may surprise and even broadside most.
43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey. The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey.
It’s time to look in on email’s sister medium — the one fondly known as junk mail and snail mail: direct mail. It has a lustrous heritage, having been sent in one form or another since colonial times. But now it is being seen as a performance-marketing channel in the modern sense, according to Delivering Performance: Direct Mail In The United States 2023, a study by Winterberry Group, presented by the U.S. Postal Service.
Instagram is set to recover faster than other social media rivals following Apple’s ATT and a wider weakening of the digital ad market to reach $71bn by 2024, as consumers and brands look to the image-sharing site’s social commerce future.