The Media Minute 10.18.23

New Study Links Subscription Rates To Cost Of Living

More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide. That’s according to new research from Reuters Institute and the University of Oxford, which analyzed sample groups from 20 countries worldwide and found that, for most, “payment for online news is leveling off with high levels of cancellation strongly linked to the cost-of-living crisis.”


U.S. Ad Revenue At Musk’s X Declined Each Month Since Takeover

Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters.


Amid Budget Cuts, Email Prevails As Preferred Brand Communications According To New Study

New research from Exclaimer, the leading email signature management software, reveals that 68% of marketers have experienced a reduction in their budgets by at least 5% for the second half of 2023.


Which AI Tools Are Most Useful To Local SEO And Marketing Professionals?

92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.

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