The Media Minute 07.24.2018

With a new platform comes the recurring decision for skeptical publishers: How much should they care? And in the case of a new platform from Facebook, there’s every reason to be wary.

Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times.

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.”
I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build.

A few months ago, I was asked to attend a conference to speak on the direction and future of newspapers. Then, a month ago I was approached by a different association asking if I would consider being a keynote speaker for their convention; the subject was once again about the future of newspapers

Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from the ground up, and Jeanette Bennett is no exception.

RockYou Media continues to fine-tune its pivot from social gaming to digital publishing.
The 13-year-old company has been attempting to make the shift over the past few years, but its efforts really began to take shape in November 2017 when it launched Vocally, a digital publication for multicultural millennial women that RockYou Media CEO Lisa Marino described at the time as the company’s “first non-game proof point in a business model we have spent the last three years developing and scaling.”

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