The Media Minute 07.17.2018

It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control over their media buying activity, have embraced technology-based approaches that promise efficiency, precision, flexibility, and superior ROI.

Facebook  is giving advertisers new ways to show off their products, including with augmented reality. At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger.

CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth‘s last, editor Bruce Mohl revealed in the issue’s editor’s letter, arguing the magazine will more effectively serve its organizational mission—that is, coverage of the policy debates that impact lower- and middle-class Massachusetts residents—by devoting the bulk of its funding to its growing digital channels..

By now, everyone understands the General Data Protection Regulation (GDPR) is here to stay, and businesses must make themselves entirely compliant in order to avoid fines of up to four percent of total global revenue.

Your mom might not know who Daquan is or what Goalslayin is about, but a lot of teenagers on Snapchat do — and Snap wants to work with the companies and creators behind these brands. Take London-based Fanbytes. The 18-month-old digital media company has four organic accounts on Snapchat — MakeupTuts, Goalslayin, Couples365 and IRelateQuotes.

A little more than a month after staffers at The New Yorker declared their intention to form a union, the magazine’s top editor said that management won’t stand in the way.

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