The Media Minute 05.14.2019

Creating a high-value proposition means revolutionising content. Mary Hogarth explains why her 360-degree approach will add value and engagement.

Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its metered paywall to five free articles per month.

CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation.

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads?

We are now 18 months from the United States presidential election, but the challenges facing reporters and fact-checkers assigned to cover Donald Trump’s re-election bid are already clear.

The Florida-based fulfillment provider is purchased by a client as former owner AMREP exits the media services business after 50 years.

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