A forum for the print and
digital publishing industries
- City and Regional Magazines: How to Develop Audience AND Increase Revenues!
City & Regional magazines are known for having a robust print and event presence. But online success can be more elusive.]
- ABC results show overall circulation decline but success for some sectors
Consumer magazine circulation figures are down overall but some sectors and titles are still showing notable growth, according to the latest figures from the Audit Bureau of Circulations.
- Rushing For Revenue, Magazines Are Spending Millions On Their Own Pop Culture Festivals
These are fantastical, perhaps incongruous scenes that an increasing number of magazines are spending millions of dollars to bring to life.
- Armed with analytics, publishers are already changing their Facebook Live strategies
In the day since Facebook announced it was offering in-depth analytics on videos uploaded to its platform, publishers are already finding ways to tweak what they’re been posting.
- Study: Over Two-Thirds of Americans Still Read Print Magazines
Advertising budgets may be abandoning print for digital media, but most adults still prefer to consume content across both sides of the digital divide.
- The latest New York Times Magazine is a 40,000-word, grant-funded book
Not long after Jake Silverstein was named editor of The New York Times Magazine in 2014, he had a dinnertime conversation with writer Scott Anderson and photographer Paolo Pellegrin.
- Sell Local: The Digital Ad Budgets Publishers Are Overlooking
When it comes to ad sales, publishers have seemingly well-thought-out plans.
- Publishers Flock to New Instagram Stories
Media firms are flocking to the new Instagram Stories, and that includes many of the same companies that are part of select group of publishers creating content for Snapchat Discover.
- Magazine ABCs: Private Eye print sales rise to 30-year-high as Economist reports 1.5m global circulation
Private Eye has maintained its place as the best selling UK current affairs magazine with sales slightly up year on year.
- Make The Most Of Shareable Content
Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
- 3 Ways Publishers Can Use KPIs To Make Data Actionable
Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
- Keys To Successful Partnerships In Niche Magazine Publishing
Partnerships can be incredibly beneficial (and profitable) for niche magazine/media companies, but many end in failure early on.
- Hearst Unleashes Fashion-Centric Advertising Campaign To Bolster September Issue Sales
When magazine readers think about fashion, Hearst wants them to think about its titles. The New York-based publisher is rolling out an aggressive outdoor campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire and Town & Country.
- July Held Strong With 60 New Titles – 10 With Regular Frequency
Summertime brings hot temps, great tans, super vacations & awesome magazines to accompany us on those funfilled, beach-driven days. And July proved true to that statement, with 10 new titles promising regular frequency.
- Top 10 Best Selling Magazines In The World
Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
- Former Condé Writer Launches Quarterly Print Publication For Girls
The idea to start a new kind of print magazine for girls ages 5 to 10 came to editor-in-chief Erin Bried after a trip to the newsstand with her five-year-old daughter, Ellie.
- ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
- Digital Media Is Worried Readers Are Burning Out On Too Many Ads
During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
- ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, one finds Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid the magazine titles piled high.
- Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
Some magazine publishers are earning more money from selling access to their archives than they are from digital sales via Apple’s iTunes store. According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
- Jamie Magazine Teams Up With Hearst Magazines Uk
Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the award for International Consumer Media Brand of the Year at the 2015 PPAs.
- Pay It Forward: Laterpay, A German Payment Infrastructure Company, Offers Micropayments With A Twist
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
- Focus On Innovation, Not Cost Cutting, For Magazine Growth!
I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell out. Now, the company is at risk of going bankrupt.
- Video, Mobile & Analytics Technology Key For Publishers Future Growth
Publisher’s success relies on delivering the content readers want most on the platforms and devices of their choice. That means publishers need to invest in technology that can help them understand reader behavior and align their content with readers’ interests.
- Amtrak To Launch New National Magazine
Amtrak is launching its first national magazine in October. The National, a bi-monthly print magazine and digital portal, will be produced by the London-based publisher Ink. The new magazine will be available on up to 300 daily trains across the US.
- Titan Entertainment: Pop Culture Any Way You Like
Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. It has 250 employees and is headquartered in London, with staff in stores and warehouses in the U.K. and publicity staff in the U.S.
- Business On The Move: The Premier League, Stonewall, Jamie Magazine And More
The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
- How Sponsored Content Is Becoming King In A Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief.
- So Many Smart Reasons To Attend The 2016 Niche Digital Conference!
YOU need to get yourself out of your office and learn from industry experts about what’s working, what’s not and what’s cutting edge—in order to thrive in niche publishing. No excuses.
- How Meredith’s Magazines Are Shifting To Video
Meredith, parent of Martha Stewart Living, Better Homes and Gardens and 16 other food, parenting and lifestyle titles, is no different in emphasizing the shift to video .
- Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
- Meredith To Partner With “Fixer Upper” Stars On New Lifestyle Mag
Joanna and Chip Gaines, of HGTV’s Fixer Upper fame, are known for entering dilapidated relics of the past and restoring them to their former glory. Now, they’re taking their talents to the newsstand.
- Why Bauer Media Still Believes In The Newsstand
It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media, a company that places heavy emphasis in that space with a portfolio that includes In Touch, Woman’s World and Closer.
- How Publishers Are Using Machine Learning To Improve Content Creation & Advertising
Machine learning, a type of artificial intelligence that allows computers to learn without being programmed, may seem like a technology pulled off the set of Star Trek, but it’s actually being used in a variety of industries.
- Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Big changes in the corporate org chart announced two weeks ago were just the preamble to a wider executive shakeup at Time Inc.
- Twitter’s User Base To Grow By Double Digits This Year.
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network.
- How Publishers Wring New Value From Old Content
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts.
- Hearst Tightens Budgets As Advertisers Pullback
The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand.
- How The Atlantic Is Bringing Its ‘Real-Time Magazine’ Approach To Political Coverage
Debate nights are by now a familiar ritual for political journalists at The Atlantic. As the network lights come up in an auditorium somewhere in America, the magazine’s campaign corps begins typing away.
- Aop Unveils Winners Of The Digital Publishing Awards 2016
The Association of Online Publishers (AOP) revealed the winners of its esteemed Digital Publishing Awards at an exclusive ceremony last night hosted by comedian, writer, presenter and actress, Katherine Ryan.
- 3 Ways Publishers Should Share Data With Advertisers
Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
- What’s Hot In Niche Media This Week!
Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
- The Sun Launches What It Claims Will Be Uk’s Biggest Circulation Film Magazine
Popcorn, a 28-page monthly publication, will feature in the Saturday edition of the newspaper starting from 16 July.
- Magazine Publishers Begin To Embrace Virtual Reality
If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.
- Digital Magazines And The Search For Inspiration
Incredibly, 2016 marks ten years since the launch of Monkey magazine, heralded in its time as the World’s first truly interactive digital magazine.
- How E-Commerce Is Providing A New Revenue Source For Specialist Magazines
In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of new, higher-margin revenue.
- Review Of Appnexus’ Publisher Summit
With a staggering 92% of publishers in Europe participating in programmatic, according to the IAB, it’s clear that we’re now well past the tipping point – a reflection of how important ad technology has become for publishers.
- How To Make The Marriage Between Publishers And Facebook Work
Back in May, the satirical website The Onion published a story that cuts to the heart of Facebook’s complicated relationship with media organizations.
- Economist Profits Up To £61m As Paid Subscriptions Offset 18% Print Ad Fall
The Economist grew profits to more than £60m last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers.
- Sponsored Content Programs + Your Magazine Readers = Sales Success!
We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital.
- UK Publishers Hope To Capitalize On Brexit By Offering New Print Products
In the afrermath of Brexit, publishers are capitalizing on the heightened public interest and a desire for trusted journalism, by testing the appetite for new products.
- The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) Vr
At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets.
- The Anti-Ad Block Ads: How Publishers Can Be More Persuasive With Their Pop-Ups
From begging to berating, The Drum reviews the pop-up approaches of publishers looking to convince readers to switch off their ad blockers.
- Reuters Printing Special Edition Magazine For National Conventions
From Facebook Live to short e-newsletters to Snapchat and VR, media companies seem to constantly be looking for the next best thing to get their content out there and engage audiences.
- Future plc acquires Imagine Publishing for £14.2 million
Future plc, the international media group and leading digital business, has agreed terms to acquire Miura (Holdings) Ltd, the holding company and ultimate parent company of Imagine Publishing Limited for a total consideration of some 179 million new Future shares.
- Facebook plays favorites with publishers
Not all publishers are created equally, especially by digital media’s new platform overlords.
- Publishers Must Adopt New Tech without Hurting User Experience
PostUp VP of product & marketing Keith Sibson explains why publishers need to carefully monitor audience metrics as they implement new technology to understand when new solutions negatively impact user experience.
- How Can You Lower Costs AND Increase Sales? Segment, Segment, Segment!
Segmentation allows companies simultaneously to lower marketing costs and increase sales. The results speak for themselves.
- Shoptalk: Can Publishers Step Away From the Brink of Peak Content?
There’s been a lot of disparagement of publishers who employ ‘clickbait’ over the past few days. Though the definition has shifted from its origin as a term for the gap between what a publisher promises and what the article actually delivers to a more generic term for lazy reportage, nobody wants to be seen endorsing a model that prioritizes empty clicks.
- “Medium’s team did everything”: How 5 publishers transitioned their sites to Medium
“Even 15 years after Blogger, it’s still hard to publish on the internet,” a Medium executive told a group of publishers this past spring. Medium has now made it its mission to make publishing easier: After a few years of back-and-forth about whether it was a publisher or a platform (or, ugh, a platisher), the company has stepped firmly into the platform camp.
- If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?
Here’s one of the more interesting trends in magazine media: The creation—especially in the last 12 to 18 months—of a proliferation of non-branded websites by major magazine companies with well-established mega brands.
- From ‘Older’ Publishing to New: Two Industry Veterans Go Indie
Ashton Applewhite and Bob Stein list 37 vendors and counting, in producing Applewhite’s ‘This Chair Rocks.’ That’s how you roll, they say, when you take the indie route—and mean to get it right.
- Working With the ‘Frenemy’: Publishers Both Optimistic and Cautious With Social Platforms
Newsrooms are posting more of their content directly to social media platforms, but with little idea of what the rewards will be.
- Publishers are joining forces for Facebook Live videos
The latest in audience development: Publishers are collaborating on Facebook Live videos in the hopes of getting more people to watch the content.
- Duncan Edwards Steps Down as CEO of Hearst Magazines International
Hearst Magazines International (HMI) president and CEO Duncan Edwards has announced he is leaving the company, after seven years in the position and 27 years total at Hearst.
- How Publishers Are Getting “Data-Fleeced” by Ad Networks
Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers.
- Snapchat is starting Real Life, an online magazine about technology
Snapchat doesn’t just care about video. The company is behind a new online magazine called Real Life, which will publish roughly one article each weekday on the subject of technology, starting on June 27.
- Why All Publishers Should Join the World Wide Web Consortium
In a 2014 talk called “An Architecture of Collaboration,” I described 12 actions publishers could take to better understand and take advantage of new sources and uses of what was once just book content.
- Johnson Publishing Sells ‘Ebony,’ ‘Jet’
Two of the country’s oldest consumer magazines targeting African-American readers have been sold, with Johnson Publishing’s announcement that private equity firm Clear View Group has acquired Ebony and Jet.
- A magazine about women’s sport has been launched in a bid to “redress the balance” of coverage in mainstream publications.
The first issue of Sportswoman, out now, features interviews with Olympic rowing gold-medallist Katherine Grainger, Britain’s first senior football manager Shelley Kerr and Paralympian Libby Clegg.
- AOP Premium Publisher Alliance acquired by Intrinsic Europe
AOP, the Association of Online Publishers, has announced that it has sold its premium publisher aggregated solution, Symmachia Ltd, for an undisclosed amount to programmatic experts Intrinsic Europe.
- ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights
Things are not going to stop changing,’ Ingenta’s Randy Petway told Monday’s Rights Conference audience. And that means new urgency around effective rights management.
- 7 Ways City & Regional Publishers Are Growing Their Business
Publishers share top revenue-generating strategies at the recent City And Regional Magazine Association Annual Conference.
- Six Questions Publishers Need To Ask Their RTB Vendors
As a publisher, one of the most important decisions you make is choosing an RTB vendor. You’re selecting the partner who will help you to convert your audience into revenue and grow your business.
- New Nonprofit Looks To Foster Publishing Industry In The West
With approval from the IRS of its request for nonprofit status expected within the month, the organizers of the Colophon Center have announced plans to create a new foundation aimed at promoting book publishing in the West.
- Stop Giving Away Your Audience! An Interview With Keynote Jay Acunzo
The old model: Publishers gain readership through high-quality, niched content and then redirect their audience to advertisers.
- How Siri, Alexa And Other IPAs Will Revolutionize Publishing
For the past several years, I’ve been writing about how containers, such as books, newspapers and magazines, are slowly fading away. They’ll certainly be around for many years, but their relevance will slip into the background as personalized, digital content streams become more important.
- Digital Publishing: New Era Of SEO Is More About The Experience Than Engine
Since the first search engines began scouring the early Internet, webmasters have tried to figure out how to game the system to enable their content to show up at the top of search results.
- What Publishers Need To Know About Google Daydream
One of the most fascinating presentations at the FIPP event in London recently focused on how The New York Times is developing its virtual reality offering.
- Time Out Set For Global Expansion With £90m Proceeds Of Stock Market Listing
Magazine and online publisher Time Out has launched a bid to raise £90m on the stock market.
- Specialized Publishers Share Challenges, Insights At SIPA Conference
There was no panel discussion on Snapchat at the 40th annual SIPA Conference, “Pivoting For Profit,” a three-day event catering to specialized information publishers in Washington, DC, earlier this week.
