- Here’s How Top Women’s Magazines Are Doing Online
Legacy media is in a transitional moment as ad spending shifts from print to digital, causing media companies to reallocate resources.
- Hearst Revamps Auto Ad Sales Under One Division
Hearst is reorganizing its automotive advertising sales and marketing operations for all print and digital titles under one division called Hearst Autos.
- Publishers Look To SEO, Syndication, And Email For Growth
It’s a bit of déjà vu all over again. As we previously reported earlier this year in our monthly analysis of the Magazine Media 360º Brand Audience Report, publishers have suddenly…
- People Slashes Price Of Pippa Middleton Wedding Issue
People has taken the surprise move of slashing its cover price in half, to $2.99, for the June 5 issue now on newsstands — the one with Pippa Middleton’s wedding on the cover.
- Facebook Will Let Publishers Convert Instant Articles To Google AMP And Apple News Formats
Facebook said Thursday that it’s making it easier for publishers to export stories formatted for Instant Articles to Google’s AMP and Apple News as well.
- ‘Focused On Profitability’: Why The Atlantic Is Shifting Its Focus To Youtube
Forget food videos on the feed: The Atlantic is sailing against the winds, opting for longer videos as part of series that are distributed through YouTube.
- Texas Monthly Dominates Again At The City And Regional Magazine Awards
Texas Monthly made a big dent in another award show, taking home seven prizes at the 32-year-old National City and Regional Magazine Awards…
- Hamptons Magazine Business Heats Up As Summer Approaches
The Hamptons publishing scene is once again defying the soft national trend. Revenue at the beachy titles is up double digits and publishers are tossing posh kickoff parties this weekend…
- How Pop-Up Magazine Gets Sponsors To Do Live Ads
Publishers talk about giving advertisers their audience’s attention all the time. But Pop-Up Magazine, a traveling variety show of performances…