The Media Minute 7.26.23

Good News, Bot News — Google Testing AI Tool That Writes News Stories

Google has its own game-changing AI tool in store, and they’re showing it off directly to the publishers. That’s the word at least from The New York Times, one of a number of news organizations to whom Google reportedly pitched an AI product capable of taking in current-event data and generating news stories. The article’s anonymous sources said The Washington Post and The Wall Street Journal’s owner News Corp were amongst the organizations who saw demonstrations of the tool, known internally as Genesis.


Five Reasons Threads Could Still Go The Distance

One week later, Threads’ engagement is down — but the prize is still there for the taking.


Twitter Begins Its Transition To ‘X’ After Changing Its Iconic Bird Logo

Unlike when Dogecoin’s Shiba Inu briefly replaced it, it seems Twitter’s longstanding bird logo is genuinely having its last curtain call. Elon Musk and Twitter (or should we say X?) CEO Linda Yaccarino announced that the company was rebranding as “X” and projected the new emblem onto the company’s San Francisco headquarters. 


Study: Digital Marketing Works Better

A new survey by a British trade publication shows that 86.7% of brand-side marketers believe that digital channels are an effective tool for building brands, compared to 80.1% who think the same of offline media. The poll, based on interviews with 1,300 marketers, challenges the belief that digital is more effective for boosting short-term results. More than a third (38.3%) of B2B marketers say digital is “very effective” at building brands, compared with 34.9% of B2C marketers who believe the same.

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