The Media Minute 5.1.24

Stay Of Cookie Execution: Google Postpones Cookie Deprecation Again

Late last week, Alphabet released its Q1 2024 earnings, and amid announcements that it will be paying a dividend to shareholders for the first time and authorizing a $70 billion share buyback — and the subsequent response of investors “eating it up” and lifting Google’s parent company to a $2 trillion market cap — the Google news I was most taken aback by was the further delay of a full phase-out of third-party cookies.


Study Reveals The Untapped Potential of First-Party Behavioral Data In Customer Engagement Strategies

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are currently collecting this data.


Perplexity Referrals To Brand Sites Growing, Data Shows

BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as a search engine that refers users to sites through citations.


2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes

Marketers who add creative assets to their content are seeing increased results. 92.2% of survey respondents this year stated that they integrated images, videos, and other creative assets into their content, which is a big increase from last year. In our 2023 SEO industry study, only 74% of marketers mentioned using creative assets — including images and video — in their content. In addition, 74.3% of respondents revealed a boost in search engine results page (SERP) rankings for content featuring creative assets.

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