The Media Minute 5.8.24

Journalism In The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI

This year’s Pulitzer Prize winners were announced this week. And while we hope to find out more details and use-specifics about the handful of finalists in the journalism category who utilized AI in their entries — either for the researching, reporting, or telling of their submissions, as they were required to disclose — the fact that newsrooms are already using the tool is a solid sign that the technology’s capabilities are a help worthy of the hype.


The Use Of AI To Advance Personalization In 2024

The fusion of marketing personalization and AI offers unprecedented opportunities for small and large organizations. It enables them to tailor their marketing strategies to individual preferences at scale, fostering deeper customer engagement and loyalty while driving enhanced ROI and more impactful brand experience. But how are marketing professionals using AI to impact the effectiveness of personalization in the coming year? 


Software In, Software Out: The Email Systems Most Likely To Be Replaced

Marketing automation software was switched more than other systems last year, judging by Email Marketing Platforms: A Marketer’s Guide, a study from MarTech. Among the email marketers polled, 24% changed their automation software, roughly the same as the prior two years. In addition, 17% changed their CRM program last year and the same percentage took on a new data management platform/customer data platform.


Marketing Trends For A New Era

Increased performance expectations, a fast-moving market, and the need for better insights is creating a pressure cooker for marketers. 73% of marketers expect to face more competition in 2024, a 19 point increase over last year. Three quarters (72%) of marketers say the market will move at a faster pace this year; this is even more true for marketers at larger companies with 1000+ customers vs. smaller companies with less than 1000 employees (84% vs. 63%).

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