The Media Minute 7.21.2021

Developing and leveraging your customer database is vital to digital marketing teams. A growing database of customers means more potential engagement, buying decisions, and more. The information you get from your customers is also incredibly beneficial to guiding your sales and marketing strategies for lead generation.

After all, found that 70 percent of digital media publishers use tags and that was back in 2015. The number is surely even higher in 2021. But as our research has shown, different publishers adopt wildly different approaches to tagging content, with very different results.

With the growing uncertainty on data privacy and skepticism towards Google’s proposed solution to the removal of third-party cookies, will we still be able to segment and target consumers in the same way? And how can brands prepare for the changes to data privacy and app tracking?

When it comes to magazine media and digital publications, reliable software tools are a  necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.


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