The Media Minute 5.17.23

Readers Trust Newspapers More Than TV, Social Media For Public Notices (New Report)

America’s Newspapers just released its 2023 Local Newspaper Study, not only highlighting how news consumption and readers have changed but, as America’s Newspapers CEO Dean Ridings puts it, also “measuring the difference local newspapers make.”


US Subscription OTT Revenues To Pass $50 Billion This Year

OTT video subscription revenues will hit $50.56 billion this year, an increase of 12.5% YoY, according to our forecast. Revenues will climb to $64.12 billion by the end of 2026.


Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships

The findingswhich are based on a study on online interviews conducted with 2,028 weekly podcast listeners (date not disclosed)generally found overwhelmingly positive attributes about podcasts vs. other media, although at least one question explicitly addresses the relative impact of podcast advertising formats.


New Marketing Automation Research: 2023

Business-to-business (B2B) marketers are tasked with creating effective customer journeys that identify, engage, and inform prospects to build pipeline for sales and ultimately generate revenue for their business. Marketing automation can make this process significantly more efficient when utilized effectively.

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