In publishing and beyond, it’s easy to find success stories about customer relationship management (CRM) software, right alongside ever-increasing numbers relating to publishing CRM usage and publishing CRM return-on-investment and everything else rosy and promising about this ultimate revolutionary supertool. Sadly, magazine CRM systems are neither invincible nor undefeated. Keeping an exact score is difficult, as the CRM failure rate has been measured to be anywhere between 18% and 69% over the years.
US digital ad spend growth will return to double digits next year at 11.2%, following this year’s 7.8%, according to our forecast. Growth certainly won’t go back to the 37.6% we saw in 2021, but it will increase steadily. Come 2025, US digital ad spend will pass $300 billion and keep climbing to nearly $400 billion by the end of 2027.
The survey revealed that marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022.
It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. But how do you know your search campaigns are optimized to their fullest capacity?