The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies
It appears the chefs in the Google kitchen are prepared to offer the first samples for what the future of online advertising might taste like. (And, yes, cookies are finally finding their way off the menu.) Last week, Google announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year. As Anthony Chavez, Privacy Sandbox’s VP, writes in Google’s update, this one-percent plan would “support developers in conducting real-world experiments that assess the readiness and effectiveness of their products without third-party cookies.” 

TikTok Partners With Top Publishers On Its New Premium and Brand-Safe Ad Slot, “Pulse Premiere”

TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. The video entertainment company announced a new premium ad product that would allow marketers, for the first time, to position their brand ads directly after TikTok’s publisher and media partners’ content in over a dozen categories, including lifestyle, sports, entertainment, education and more.

Email Tries Hard: How Teams Manage Their Workflows

Here’s some good news for email teams. Email is by far seen as the most effective marketing channel: 41% of marketers say so, versus 16% apiece for social media and paid search, according to the 2023 State of Email Workflows Report. 

5 Advertising Trends That Are Changing Media Buying

Writing on the International News Media Association’s Advertising Initiative Blog, Mark Challinor says the way advertisers buy media has changed. Challinor, INMA’s advertising initiative lead, acknowledges that post-COVID, advertising predictions are really difficult to make. However, he sees five major advertising trends that need to be addressed if publishers are to succeed in digital ad sales.