- New Digital Publishing Environments Make It Hard For Publishers To Retain Control
There is a generally accepted view that publishers are in the content business and that the forms they publish that content has less importance than the content itself.
- The First Ever Banner Ad: Why Did It Work So Well?
Almost 20 years ago, on 27 October 27, 1994, the first banner went live on hotwired.com. For over four months, 44% of those who saw it clicked on it.
- The New York Times Is Going To Label The Hell Out Of Its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill Abramson.
- Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.
- Managing The Variables Of Digital Circ
For good or for ill, digital is here to stay. I have no doubt it is good for many readers, I am not sure how good it is for publishers because there are still too many variables concerning digital circulation.
- 5 Ways To Grow Your Email List With Social Media
Are you looking for ways to move social media fans and followers to your email list?
- Number Of Magazine Closures Falls Significantly This Year
Good news in magazine statistics for 2013
- Mobile Ad Industry Consolidation Led To A Flurry Of Major Deals In 2013
Consolidation in the mobile ad industry showed no signs of slowing in 2013
- How Native Advertising Will Change In 2014
Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers.