The Media Minute – 20 May 2014

Apple Begins Allowing App Developers To Use Promo Codes For In-App Purchases
Apple is now allowing developers to create promo codes for in-app purchases.
Geolocation Targeting: Stalking Or Smart Marketing?
Stalkers don’t announce their presence, but smart marketers do.
Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Kobo and Aquafadas breaks down entry barriers like time, money, manpower etc in the world of digital publishing and offers publishers a way in, without creating more work for either party.”
Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units
These so-called “magazine-style” ads will only feature text, but will appear with “a design aesthetic suitable for display,” Google says.
9 Ways To Improve Your Company’s CRM System
Organizations spend thousands (make that hundreds of thousands) of dollars on customer relationship management (CRM) software.
Advertising Innovation Needed To Halt Declines
Ad page declines are more and more a worldwide phenomenon.
Publishers Invest In Home-Grown Mobile Ad Innovations
What’s the future of mobile advertising for publishers? Anything but the banner ad.
Tips From The Guardian For Creating Shareable Content
The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet’s social and community editor, UK, said at the London Social Media Summit.
Facebook Developing Video Messaging App To Rival Snapchat
Facebook is working on a video chat app to rival the popular Snapchat ephemeral messaging app, according to reports.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries