The Media Minute 12.01.2020

Content marketers are always looking to make a statement and get the best of the best, no matter what industry they’re a part of. This blog explores different types of content marketing upgrades and why you should consider implementing these strategies into your marketing plan.

According to data from 2019, at least 900 communities across the US have faced profound loss of access to local news and information since 2004. Writing about the data in Poynter recently, Tom Stites argued, “News deserts are ominous to democracy.” That warning rings true, and is often repeated by others, but what does that mean in practice and how do we know?

Prior to the coronavirus, the Reuters Institute for the Study of Journalism found that 50% of digital leaders identified reader revenue as their major income focus for 2020. Advertising spend has been decimated, making subscriptions and reader revenue more important than ever.

Media consumers rely heavily on phones, tablets, and laptops to access content. While we’re all adapting to a life dominated by bright screens during a crisis like no other, the truth is that this way of living was inevitable. COVID-19 simply sped up the process a bit.

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