The Media Minute 11.19.2019

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school.

The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this.

Fox Sports has sold 80% of its ad availabilities for the Super Bowl LIV telecast, at record prices, according to Seth Winter, executive vice president for sports sales at Fox Sports.

Find out how you can grow your newsletter subscribers with Facebook and Instagram. Use their smart audience features to identify potential new subscribers based on the data you provide for them.

Google News has built a new feature to surface and highlight more in-depth articles.
“Beyond the Headlines” will live on the right side of news.google.com.

In 2018, the Pretoria News in South Africa’s capital city celebrated its 120th birthday. Pretoria was founded as a town in 1855 by a Voortrekker leader named Marthinus Pretorius, and the Pretoria News was its first local newspaper.

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