The Media Minute 11.17.2020

Content marketing in particular is responsible for a big chunk of the marketing efforts we see on a daily basis. In fact, “88 percent of business-to-business companies incorporate content marketing into their overall marketing strategy.”

Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. This drop was less steep than anticipated, given the UK was in lockdown for much of the period.

Even prior to Covid-19, premium publishers were turning to audience revenue, mainly in the form of subscriptions, to grow profits. In an uncertain ad market, consumer offerings are critical for publishers. In fact, Reuters Institute confirmed this strategy in early 2020 reporting that 50% of digital leaders identify reader revenue as their income focus for the year.

Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices, Apple continues to move full steam ahead with its anti-tracking measures, giving pause to cookie-using publishers everywhere.

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