The Media Minute 09.30.2020

Substack has been in the news lately as many journalists have left full-time positions to start their own newsletter on the platform. The most recent high profile transition being that of The Verge’s longtime Silicon Valley editor and creator of The Interface newsletter, Casey Newton.

Many publishers are struggling to keep their business models afloat with cookies dying and brands tightening their ad spend in an age of pandemic and recession. To contend with unprecedented challenges, publishers have taken to implementing a wide variety of new tactics.

Change is the “new normal” in 2020. Everything comfortable in our personal and professional lives has been upended. But in the face of massive amounts of discomfort, the digital advertising industry is beginning to collaborate like never before on the many challenges in front of us.

Penske Media’s merger with MRC brings together the publishers of competing entertainment industry magazines Variety and The Hollywood Reporter, leaving The Wrap as the only independent trade publication left in Hollywood.

COVID-19 World Content Publishing Market Research Report (by Product Type, End-User / Application and Regions / Countries) is the latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support.

You would be hard pressed to find someone in this industry who doesn’t think marketing has a jargon problem. Our industry has the tendency to describe things – whether that’s processes, platforms or assets – with labels that are neither descriptive nor useful when put into real-world business application and strategy.

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