The Media Minute 10.06.2020

The first lockdown to ‘flatten the curve’ of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in scope, publishers had virtually no time to implement any contingency plans as the industry became a virtual mix of Zoom calls, work from home protocols, and hastily digitized events.

Reddit has steadily accelerated its shift away from being thought of as “anti-publisher” over the years, since launching partnerships with publishers like Time magazine in 2017. While referral traffic from the platform is steady for publishers who put in the time and consistent effort to build a Reddit strategy, the primary goal is talking with Reddit members and using the platform as a resource to mine for story ideas.

With the imminent demise of third-party cookies in Chrome, and other browsers blocking them already, everyone is talking about “cookie-less” solutions. But what exactly are “cookie-less” solutions? And how will they help – or hurt – publishers?

It’s a heartwarming account of an inter-generational bonding ritual that formed a reverence for journalism and its vital role in a democracy. Sadly, many newspapers have died out amid declining readership and advertising revenue in the past 20 years, a period that coincides with Google’s growing dominance over the global digital ad market.

Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices, Apple continues to move full steam ahead with its anti-tracking measures, giving pause to cookie-using publishers everywhere.

“Publishers should be very choosy and take a hard look at what we decide to take on,” Beizer said. “There are some more niche solutions out there that might be right for a single use case, but not worth the time and attention a publisher would need to spend building for it.”

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