Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts.
Local, independent journalism will get kicked to the curb in more than 20 markets later this month as the Kroger Co. removes free publications from all of its grocery stores nationwide.
Indy’s Child is a parenting magazine based out of Indianapolis, Indiana. Our magazine prides itself on being the ultimate parenting resource for families living in the greater Indianapolis area and beyond.
Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning.
Nonprofit news does not mean news without a business model. As more and more 501(c)(3) status–granted outlets emerge in the last decade of journalism, more and more are building out ways to make money beyond foundation grants — though with less impact from membership than their commercial counterparts.
For many newsrooms, paying subscribers have replaced pageviews as the key barometer of success.
That means thinking up new ways to steer reporters to create subscriber-worthy stories.
