Without an effective tracking plan in place, marketers are left in the dark about whether their efforts swam or sank. We’ll dive into five campaign objectives to start with before launching your next programmatic advertising campaign.
The report covers the latest trends in eCommerce, travel, media publications, finance, social media and more. It examines incoming desktop and mobile web traffic, alongside Android app usage for the top websites and brands around the world, between January 2017 and December 2019.
The Information and Bloomberg Media are the next set of publishers to test out a digital subscription bundling model.The two publishers have come together to offer a $499 one-year subscription to both Bloomberg.com and TheInformation.com, which will allow readers to access all paywalled content…
Digital media platforms like Facebook and Google’s YouTube have been criticized for creating addictive technologies that keep audiences engaged by highlighting content that stirs emotions like shock and outrage.
“Experiential” is a trendy word for events right now — but what it really means is making your event so compelling, helpful, interactive, and fun that attendees and sponsors sign up and keep coming back!
Total Market Coverage (TMC) products are regarded by many as a mixed blessing. Virtually all our properties have at one time or another had a TMC. Due to declines in preprints and increasing expense, a few have shut them down.
